Marketing Operations Specialist, Penn State Alumni Association

About the role

Penn State is seeking a Marketing Operations Specialist to lead digital marketing programs and support alumni engagement.

Responsibilities

• Develop an understanding of target audiences and their engagement/membership journey.
• Become the subject-matter expert in leveraging data for effective marketing and engagement strategies.
• Communicate Penn State’s needs, ambitions, and values through formal and informal means.
• Work with disparate data systems to extract, integrate, and report on data for audience segmentation, outreach, and decision-making.
• Serve as a key stakeholder in data governance and plan for future initiatives.
• Manage and optimize the association’s Marketing Automation function, including architecting and implementing data-driven campaigns.
• Develop and maintain processes and reporting solutions to track association activities and channel effectiveness.
• Manage market research projects, including preparing plans, budgets, and reports, and coordinating data collection.
• Represent the alumni association’s data function and ensure alignment with organizational goals.

Requirements

• Bachelor's Degree
• Minimum 6 years of relevant experience
• Experience with marketing automation systems, email platforms, web content management systems, CRM’s, event management platforms, and digital asset management systems
• Strong attention to detail, creative problem-solving skills, and ability to manage multiple priorities
• Exemplary interpersonal and communication skills, and a commitment to professional development
• Experience with Salesforce, Marketing Cloud, and Engagement Cloud is highly desirable

Qualifications

• Bachelor's Degree
• Minimum 3 years of relevant experience
• Experience with marketing automation systems, email platforms, web content management systems, CRM’s, event management platforms, and digital asset management systems
• Strong attention to detail, creative problem-solving skills, and ability to manage multiple priorities
• Exemplary interpersonal and communication skills, and a commitment to professional development

Skills

The ideal candidate will have:

• A passion for data analysis and driving data-driven decisions
• Experience in creating personalized marketing experiences
• Strong process, data, and analytical skills
• The ability to establish and manage multiple priorities
• An inclusive and respectful work environment
• A proven ability to self-motivate and work independently and as part of a team
• A commitment to professional development and learning

Benefits

• Comprehensive medical, dental, and vision coverage
• Robust retirement plans
• Substantial paid time off including holidays, vacation, and sick time
• 75% tuition discount for employees, spouses, and children

Pay

$65,508.00 - $108,444.00

Schedule

The position is based at the University Park campus in State College, Pennsylvania.