Marketing Operations Manager

About the role

Givens Communities is looking for a Marketing Operations Manager to join our corporate marketing team. This position is responsible for structuring marketing campaigns, automation, and reporting systems within the HubSpot Marketing Hub. The Marketing Operations Manager leads campaigns directed at future residents and program members in support of Givens Communities and all campuses and programs.

Responsibilities

• Operational owner and executor of all HubSpot platform work
• Drives execution, visibility, and system reliability across the organization for all HubSpot content
• Builds campaign infrastructure and automation, including reporting and attribution structure
• Creates content for marketing materials and campaigns for all marketing platforms
• Ensures consistent messaging, visual identity, tone, and customer experience across all marketing materials and communications in concert with the marketing team
• Supports efforts to update brand realignment within corporate marketing platforms including websites, social media channels, and digital advertising channels
• Performs any other duties and/or tasks that may be assigned on an as-needed basis by an authorized supervisor

Requirements

• 4–7 years’ experience managing the HubSpot platform, including HubSpot certifications for Marketing Hub
• Bachelor’s degree in Marketing, Communications, or related field
• Exceptional creativity and attention to detail; able to create detailed executional plans for campaigns and key announcements
• Experienced working in Adobe Illustrator & Photoshop, Microsoft Office Suite, WordPress, Gain, and Canva

Benefits

• Three major medical health insurance plans to choose from with dental and vision coverage at no additional cost
• Free short-term disability, life insurance, and access to our employee assistance program
• Paid time off (PTO), shift differential pay, and referral bonus program
• 403(b) retirement plan with up to a 6% matching
• Educational assistance and professional development opportunities
• Flexible spending account (FSA) and access to AFLAC & Prudential Life insurance products

Pay

Compensation is $85,000 - $90,000 per year, based on background and experience.

About Givens

Givens Communities continues to be a positive force and advocate for older adults. We have a mission to expand the possibilities of aging by improving lives through communities, services, and outreach. Givens promotes Inclusion and Belonging by aligning our words with actions so that everyone is welcomed and treated with dignity and respect. We continuously look for innovative approaches to achieve our sustainability goals and practices to protect our natural resources. Our collective mindset is to ensure the communities remain forward-thinking and progressive as our residents seek a purpose-driven life.

At our core, we're a senior housing organization with a lot of heart and committed to providing housing to seniors of all socioeconomic backgrounds across WNC for more than 50 years. We already have five communities (three life plan communities and two affordable communities) with plans for many more in the coming years.