Marketing Operations Manager

Position Summary

We are seeking a Marketing Operations Manager to lead the planning, coordination, production, and flawless execution of all in-store marketing materials across Cumberland Farms' network of approximately 1,500 retail locations.

Responsibilities

• Lead the end-to-end execution of all monthly in-store marketing signage kits for approximately 1,500 Cumberland Farms locations.
• Develop and manage detailed production schedules to ensure all marketing materials are delivered accurately and on time.
• Cross-Functional Project Management:
  • Serve as the central point of coordination between Marketing, Merchandising, Operations, Category Management, Store Communications, Creative Services, Print Vendors, Distribution Centers, and Field Leadership.
  • Facilitate cross-functional planning meetings to ensure alignment on promotional timing, messaging, pricing, and store execution.
  • Identify potential execution risks early and proactively develop mitigation plans.
• Store Signage Management:
  • Ensure every store receives the correct signage package based on store format, equipment, assortment, and regional requirements.
  • Validate pricing accuracy, promotional messaging, legal compliance, and brand standards across all materials.
  • Continuously improve signage organization and ease of execution for store teams.
• Vendor & Production Management:
  • Manage relationships with external print and production partners.
  • Oversee print production schedules, quality assurance, inventory management, and distribution timelines.
  • Monitor production costs while identifying opportunities for greater efficiency.
• Continuous Improvement:
  • Identify opportunities to streamline workflows, automate manual processes, and improve operational accuracy.
  • Develop standardized procedures, documentation, and best practices that improve speed and reduce errors.
  • Leverage data and post-campaign feedback to continuously improve execution.
• Team Leadership:
  • Lead, coach, and develop a high-performing Marketing Operations team, fostering accountability, collaboration, and professional growth.
  • Balance team capacity, prioritize work, and allocate resources effectively to deliver business priorities and meet critical deadlines.

Requirements

• Minimum Education: Bachelor’s degree in Marketing, Communications, Business, Operations, or related field.
• Minimum Experience: 5+ years of experience in marketing operations, retail marketing, project management, or promotional execution.

Competencies

• Ability to manage multiple complex projects simultaneously while meeting aggressive deadlines in a fast-paced, evolving environment.
• Demonstrated commitment to executional excellence with exceptional attention to detail and accuracy.
• Strong organizational skills with the ability to prioritize competing initiatives and maintain exceptional follow-through.
• High sense of ownership with a proactive, solutions-oriented mindset and the ability to work independently.
• Proven success managing campaign execution, promotional timelines, and cross-functional project delivery.
• Collaborative relationship builder who effectively influences cross-functional partners and vendors without direct authority.
• Adaptable and resilient, maintaining composure and productivity amid shifting priorities and changing business needs.
• Experience managing vendors, timelines, budgets, and external production partners.
• Excellent written, verbal, and presentation communication skills.
• Strong proficiency in Microsoft Excel, PowerPoint, Microsoft Office, and project management tools such as Monday.com.

Success Measures

• On-time delivery of monthly signage kits and promotional materials.
• Accuracy and quality of in-store execution across the retail network.
• Promotional readiness for all major campaigns and product launches.
• Reduction in signage errors, rework, and execution issues.
• Cross-functional stakeholder satisfaction and partnership effectiveness.
• Process improvements that increase operational efficiency and scalability.
• Effective vendor performance, budget stewardship, and cost management.