Marketing Operations AI Engineer

About the role

The Marketing Ops AI Engineer is a critical, AI-forward role within MasterControl, responsible for driving systems and automation excellence across all marketing functions. If you are a strategic, results-driven engineer with a passion for marketing innovation, AI adoption, and operational efficiency — and have the experience and skills to architect our GTM systems while championing the use of AI to elevate how our marketing organization works — we encourage you to apply for this exciting opportunity.

Responsibilities

• Design, build, and maintain AI-powered automation and intelligent workflows across the marketing technology stack, including Marketo, Salesforce, SalesLoft, ZoomInfo, Domo, and adjacent platforms, to streamline lead lifecycle management, scoring, routing, and nurture operations.
• Engineer scalable data pipelines and API integrations that connect marketing, sales, and revenue systems, ensuring clean, reliable, and real-time data flow across the integrated marketing and sales funnel — from Suspect through Won.
• Develop and operationalize predictive and rules-based scoring models that leverage AI to refine demographic (explicit) and engagement (implicit) scoring, buying group detection, and account-based qualification (MQA) logic, continuously improving MQL quality and funnel conversion.
• Build and deploy LLM-powered workflows and AI agents — including prompt engineering, retrieval-augmented generation, and tool orchestration — to automate content classification, lead research, data enrichment, anomaly detection, and other repeatable marketing operations tasks.
• Implement intelligent routing, SLA monitoring, and automated alerting across the lead lifecycle, leveraging AI-assisted diagnostics to accelerate root cause analysis and proactively surface issues in lead creation, scoring, and progression systems.
• Collaborate with the Marketing Project Management Office and cross-functional stakeholders to translate the Marketing AI Roadmap into engineered solutions, piloting and integrating