Marketing, Media & Customer Support Specialist
XL Specialized Trailers · Manchester, IA · 3 days ago
OTHRFull-time
Key Responsibilities
- Capture and edit high-quality photography and video content (including drone footage – FAA certification required or willingness to obtain).
- Manage and grow the company's social media presence through engaging, on-brand content.
- Write, edit, and design content for advertising, newsletters, blogs, product literature, and other marketing materials.
- Create compelling graphic design for digital and print campaigns.
- Coordinate trade shows, customer events, and industry conferences (planning, logistics, and on-site support).
- Develop and execute advertising strategies across digital, print, and online platforms (including but not limited to search engines and social media advertising management).
- Manage website updates, SEO/SEM efforts, and digital campaign performance tracking.
- Support branding initiatives and ensure consistency across all channels.
- Provide excellent customer service by handling service inquiries, processing orders entry, and quotes.
- Collaborate with the sales team to support customer relationships and follow-up.
- Act as a key liaison between customers and internal departments, including inside sales and customer service, to ensure timely communication.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field required.
- Strong photography, videography, and editing skills; experience with drones a plus.
- Excellent writing and communication skills, including technical writing ability.
- Proficiency in graphic design tools (Adobe Creative Suite or similar).
- Experience creating product literature, catalogs, and other marketing collateral.
- Knowledge of website management, SEO/SEM best practices, and Google Ads.
- Experience with social media platforms and digital marketing tools.
- Event planning and coordination experience.
- Customer service and/or inside sales experience preferred.
- Highly organized, adaptable, and able to manage multiple projects.
Skills & Attributes
- Creative eye with strong attention to detail.
- Strong interpersonal skills and customer-first mindset.
- Comfortable working independently as well as in a team.
- Able to balance both marketing creativity and customer service responsiveness.