Marketing Manager, Sr.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners worldwide by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. Our platform enables sports fans to buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and participate in betting activities as we develop our Sportsbook and iGaming platform. With an established database of over 100 million sports fans globally, a network of approximately 900 sports properties—including major leagues, players associations, teams, colleges, and retail partners—and over 2,000 retail locations including Lids stores, our team of more than 22,000 employees is dedicated to enhancing the fan experience and delighting sports enthusiasts around the world.

About the Role

Fanatics Betting & Gaming is seeking a results-driven Senior Marketing Manager, Digital Brand Media, to lead the digital brand media strategy and execution for our Online Sportsbook and Casino divisions. This pivotal role involves developing and managing upper- and mid-funnel media initiatives that position Fanatics Betting & Gaming as an industry leader while delivering measurable brand and business impact. The successful candidate will combine strategic thinking with hands-on execution, thrive in a fast-paced environment, and possess strong technical and analytical skills.

Responsibilities

• Own the strategy, execution, and performance management of digital brand media campaigns across Fanatics Sportsbook and Casino platforms
• Develop channel-specific targets and KPIs in collaboration with marketing and business stakeholders
• Manage and optimize media investments across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio channels
• Drive scalable demand generation initiatives while maintaining strong brand positioning throughout the marketing funnel
• Align campaign performance with key metrics such as brand lift, brand health, download share, market share, and incremental growth, ensuring efficient payback
• Lead comprehensive campaign reporting, including monthly performance reviews and executive presentations
• Manage agency partners to ensure high-quality execution, ongoing optimization, and consistent brand messaging
• Maintain and strengthen relationships with major platform partners including Meta, Snap, X, TikTok, Google, and DSPs through regular optimization and strategic planning
• Support digital activation of major partnerships with leagues, teams, celebrities, and other stakeholders to maximize media impact
• Identify and activate cross-functional digital opportunities aligned with broader business objectives
• Drive innovation through testing roadmaps and experimentation with emerging channels
• Partner on incrementality testing, marketing mix modeling (MMM), and budget allocation strategies to optimize short- and long-term performance
• Enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes
• Align data from various sources to deliver cohesive insights on short-term and long-term growth strategies

Qualifications

• 7+ years of experience in marketing, account management, or business management roles focused on digital marketing
• Bachelor’s degree in marketing, business, or related field
• Proven expertise in digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, and programmatic DSPs such as Media Math, The Trade Desk, and Yahoo
• Strong relationships with digital media vendors and partners
• Excellent presentation skills for internal and external stakeholders
• Experience with brand measurement tools such as Savanta, Lucid, DISQO, and Kantar
• Detail-oriented, deadline-focused, adaptable, and innovative mindset
• Extensive knowledge of the sports betting and gaming industry preferred
• Strong analytical skills with the ability to interpret results and relate them to business objectives
• Proven track record of delivering successful, measurable campaigns on time
• Willingness to travel occasionally to offices in New York City, Denver, and other locations for meetings, conferences, and team activities

Benefits

• Competitive salary range of $115,000 - $150,000 USD
• Comprehensive health, dental, and vision insurance
• Flexible work arrangements and remote work opportunities
• Paid time off and holiday leave
• Employee development programs and continuous learning opportunities
• Access to industry events, conferences, and team-building activities
• Inclusive and diverse workplace culture
• Participation in company-sponsored wellness initiatives