Marketing Manager *in / Kampagnenmanager *in

About the role

We are part of BTC AG, a growing company that stays ahead of the digital transformation of our time. We combine the stability of an international corporation with the agility of a startup. In this role, you will manage marketing campaigns for selected business areas. You will develop strategies in collaboration with your department and implement them into concrete actions. You will oversee the entire lifecycle of always-on content, including product and solution descriptions, thematic and solution pages, lead magnets, and recurring newsletters. You will ensure a seamless integration between campaigns and always-on content along the customer journey and maintain consistent brand messaging. You will work closely with your department to identify cross-selling and synergy potentials and support strategy initiatives for our IT solutions. You will analyze campaign and long-term content performance data, derive action recommendations, and decide which content themes to expand, reduce, or remove.

Responsibilities

• Develop and implement precise marketing strategies in collaboration with department heads
• Oversee all aspects of marketing campaigns from planning to reporting and optimization
• Manage always-on content throughout its lifecycle, including product and solution descriptions, thematic and solution pages, lead magnets, and recurring newsletters
• Ensure effective integration of campaigns and always-on content along the customer journey and maintain consistent brand messaging
• Operate directly, coordinate external agencies and service providers, and delegate internal departments such as design, events, content creation, and digital marketing
• Work closely with the department to identify cross-selling and synergy potentials and support strategy initiatives for our IT solutions
• Analyze performance data from campaigns and always-on content, derive actionable insights, and make decisions on expanding, reducing, or removing certain content themes

Requirements

• A relevant degree in economics, business administration, psychology, or marketing
• At least 3 years of professional experience in marketing, campaign management, or content management, ideally in the B2B sector
• Data affinity: You work with KPIs, tracking, and performance reports and draw conclusions for your actions
• Experience in managing external agencies and delegating internal departments
• Creativity, trend awareness, and a sense of brand consistency, paired with enthusiasm for IT topics
• Occasional travel (1-2 times per month) for cross-regional meetings with colleagues, partners, agencies, or local campaigns

Benefits

• Flexible working hours based on 40 hours per week, with the possibility of working from home for up to 2-3 days per week in the beginning, then for regular meetings
• Engaged team with clear service and advisory commitments, where self-sufficiency, responsibility, and autonomy are not only desired but central prerequisites for effectiveness, quality, and shared growth
• Unconditional job contract with potential for career development within our customer base and industries, as well as at EWE AG, a strong parent company
• Dynamic work environment with creative spaces, co-working spaces, collaboration tools and hardware, suitable for hybrid working
• Personal development plan with internal and external training opportunities and recurring team-building measures
• Additional benefits such as Hansefit, employer-funded pension scheme, free drinks, e-bike leasing, and sustainable practices (electric vehicle fleet, BTC Bienenhonig, 10% discount on refurbished IT)

Pay and Schedule

The starting salary is 55,000 - 64,000 € gross per year, depending on your competency level, with transparent salary development within our remuneration system.