Marketing Manager I, Product Marketing

About the Role

At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you’ll find innovation, stability, and the chance to grow your career as part of a team that’s always looking ahead. This position is responsible for leading all product marketing efforts for the Automation and Controls portfolio. This includes generating customer and market insights, creating a multi-year marketing strategy, and assisting product management to develop winning product roadmaps. The role identifies and drives opportunities for profitable growth and customer loyalty across the lifecycle of installed base products.

Responsibilities

• Customer Focus:
  • Creates and executes an annual customer insight plan to discover unmet needs, validate product concepts, and inform pricing decisions.
  • Leads a sales and service advisory board to incorporate the voice of customer-facing teams into marketing strategies.
  • Builds direct customer understanding through various immersion activities like customer visits, trade shows, and ride-alongs.
  • Defines and incorporates continuous enhancements to the customer experience into the marketing plan.
• Market and Business Insights:
  • Identifies insights from external and internal data (e.g., market trends, win/loss analysis, sales performance) to strengthen business investments and marketing impact.
• Marketing Strategy:
  • Develops the marketing strategy for the Automation and Controls portfolio to drive profitable growth, including demand generation and price realization.
  • Provides market-backed pricing insights and conducts external research to inform pricing decisions.
  • Leads the definition of the commercial strategy, including target customer segments and sales channels.
• Product Marketing:
  • Creates annual and multi-year marketing plans supporting product launches and lifecycle management, including branding, value proposition, and messaging.
  • Develops a unique value proposition and competitive positioning analysis.
  • Defines the optimal marketing mix and coordinates the development of high-quality marketing assets.
  • Manages the marketing budget and ensures execution of the marketing plan.
  • Collaborates with product management and distribution teams on product training and branding requirements.

Qualifications

• Bachelor’s degree in Marketing, Business, or similar required.
• 8+ years of related experience in product marketing, product management, or a related field.
• B2B product marketing experience across the complete lifecycle preferred.
• MBA or related advanced degree preferred.
• Experience working within a stage-gate or similar product development process preferred.

Skills

• Expertise in upstream/strategic product marketing, including voice of customer analysis and value proposition development.
• Experience collaborating with cross-functional teams, including sales and product management.
• Demonstrated ability to develop and measure high-impact marketing programs.
• Strong analytical, decision-making, and problem-solving skills.
• Ability to plan, organize, and prioritize work to meet deadlines.

Benefits

• Health & Well-being: Comprehensive medical, dental, and vision coverage, plus life and disability insurance. A robust well-being program with opportunities for additional time off.
• Financial Security: 401(k) with company match and profit sharing.
• Time for You: Paid holidays, vacation time, and personal/sick days.

Up to 20% travel may be required. This role does not have direct reports.