Marketing Manager - Hotel Experience Required

About the role

The Marketing Manager is wholly responsible for developing and executing property-level marketing plans, strategic campaigns, and on-brand messaging that capture Margaritaville Hotel Nashville's signature "no worries" vibe while embracing the local Nashville environment. This on-site role leads all property-level marketing, F&B activations, digital strategy, and agency management. The ideal candidate thrives in a high-energy environment, perfectly balancing the relaxed, upscale island lifestyle of the Margaritaville resort brand with a deep passion for Music City's rich culture, entertainment, and live music scene.

Responsibilities

• Strategic Planning, Brand Management & Local Positioning:
  • Maintain a seamless balance between corporate Margaritaville brand identity and localized, city-specific marketing that celebrates Nashville's music culture and urban landscape
  • Serve as the on-property brand ambassador, ensuring all collateral, promotional campaigns, social media, photography, and guest-facing messaging strictly mirror brand standards
  • Create and execute the annual property marketing plan within budget in close consultation with the General Manager, Director of Sales, Food & Beverage leaders, and corporate brand teams
  • Partner with Revenue Management and Sales teams to develop targeted promotional offers that drive room nights, maximize strategic revenue growth, and support group sales
• Third-Party Agency Management:
  • Direct and manage third-party social media, digital advertising, and public relations agencies to optimize paid strategies with real-time Nashville market data
  • Review content calendars, promotional copy, and media placements to guarantee accurate brand voice, compliance, and maximum return on investment (ROI)
  • Hold external partners accountable to key metrics, analyzing monthly digital spend, campaign conversions, and ROI
• On-Site Programming, Activations & Content Creation:
  • Develop, plan, and execute on-site activations, seasonal programming, and signature experiences across hotel and F&B outlets, including rooftop experiences, live music, mixology classes, pop-ups, and holiday events
  • Be actively present on-site to capture photos and videos showcasing daily operations, live entertainment, dining venues, and guest experiences for digital and social media platforms
  • Handle all creative asset submission requests for print and digital collateral, ensuring accuracy across websites, menus, and on-property signage
  • Build cross-promotional relationships with local Nashville partners, music organizations, tourism boards, and influencers, while supporting public relations efforts and media visits
• Digital, Email & Administrative Execution:
  • Manage the digital/social advertising budget, design monthly email newsletters with Sales/F&B teams, and train front-line teams to maintain high guest data collection standards
  • Maintain an accurate 60-day forward-looking property marketing calendar and present monthly performance reports detailing ROI on digital spend, open rates, and conversion metrics to Corporate Marketing

Qualifications

• Minimum 3 years of professional hospitality marketing experience (previous hotel experience required)
• Strong preference for candidates with a background in boutique, lifestyle, or independent hotel environments where local culture and unique guest experiences drive strategy
• Proven experience managing third-party marketing, digital, or PR agencies
• Bachelor's degree in Marketing, Communications, Hospitality Management, or equivalent experience
• Proficient in social media platforms (Instagram, Facebook, TikTok), mobile photo/video editing, email marketing software, Microsoft Office, and Adobe Creative Cloud (Photoshop, InDesign, Canva)
• Ability to work on-site full-time, including nights, weekends, or holidays as required by key event and activation schedules

The Ideal Fit

You belong in this role if you are an outgoing, high-energy self-starter who possesses:

• An effortless affinity for the upscale island lifestyle—welcoming, relaxed, and approachable, delivered with high standards
• A genuine love for Nashville, its music scene, and entertainment culture
• The organized, detail-oriented approach necessary to manage external agencies, control budgets, and maintain strict brand integrity

Location: Nashville, TN
Position Type: Full-Time | On-Site Only (No remote/hybrid options)
Property: Margaritaville Hotel Nashville
Supervisor Title: Director of Sales & Marketing