Marketing Manager - Demand Generation B2B

Key Responsibilities

• Implement campaigns to acquire and engage new partners across digital channels in collaboration with the Digital Marketing team.
• Support lead gen initiatives through strategic partner collaborations, co-marketing opportunities, and events.
• Organize and execute webinars to attract, educate, and convert prospective partners.
• Develop and execute lead nurture email campaigns tailored to different partner segments and stages of the funnel.
• Aid in outbound lead generation efforts such as list development, campaign coordination, and sales alignment.

Content, Collateral & Campaign Support

• Collaborate with design and content teams to create compelling partner acquisition collateral.
• Ensure consistency of messaging and positioning across all lead generation and partner acquisition campaigns.
• Coordinate with sales enablement teams to ensure campaign materials are effectively used in outreach.

Team Management & Collaboration

• Manage and mentor the Events Specialist, ensuring event execution aligns with partner acquisition goals.
• Partner cross-functionally with marketing, sales, and operations to align campaigns with business development priorities.
• Assist in onsite staffing of tradeshows and other events, as needed.
• Provide support to the channel partner and marketing teams and assist with various projects as needed.

Analytics & Performance Reporting

• Define, track, and report on KPIs for partner lead generation (volume, quality, conversion, ROI).
• Maintain dashboards and performance reports to track progress and share insights with stakeholders.
• Continuously test, optimize, and refine campaigns based on performance data and market trends.