Marketing Manager - Demand Generation

Requirements

• 3+ years in B2B marketing — demand gen, outbound, content, or a mix.
• No B2C or agency-only backgrounds.
• Hands-on with outbound email platforms — someone who has built and run sequences, not just overseen an agency that did.
• Familiarity with tools like Lemlist, Mailshake, Instantly, or equivalent.
• HubSpot proficient — owns their own campaigns, builds lists, tracks attribution.
• Can write — clear, concise, confident. This person will draft copy.
• Data-driven — reads performance dashboards, interprets what the numbers mean, and adjusts strategy.
• Comfortable being the most senior full-time marketer.
• Nice-to-haves: Experience in logistics, fleet, supply chain, or transportation technology; Clay experience — prospecting, enrichment workflows, and list-building logic; ABM (Account-Based Marketing) experience — running campaigns to a named account list; Salesforce — even read-only familiarity with CRM data is a plus; Built a marketing function from scratch at a startup or scale-up.

Responsibilities

• Fine-tune FleetPulse's outbound engine. This means owning the full Clay + Lemlist stack — list-building logic, campaign sequencing, copy, and performance optimization — targeting around 1,000 fleets per week.
• Launch and run the ABM program to a defined list of enterprise and mid-market fleet accounts. Work directly with the VP of Commercial Operations to prioritize accounts and tailor messaging.
• Stand up email nurture cadences in HubSpot — from scratch.
• Contribute to content and positioning work— shape how FleetPulse talks about its product to different buyer personas.

Benefits

• Unlimited PTO
• Company 6% 401k Match
• Choice of three healthcare plans
• Dental & Vision
• Company provided STD, LTD and Life Insurance
• 12 paid company holidays
• Full paid parental leave

Schedule

• Work Environment: Employees must be able to travel to and attend the office to work in person, as required. The noise level in the work environment is usually minimal to moderate.

Limitations and Disclaimer

• The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.
• Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor that are in compliance with Federal and State Laws.
• This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Continued employment remains on an “at-will” basis.