Marketing Manager Business and Commercial Payments

About the role

The Marketing Manager Business and Commercial Payments at FNBO plays a pivotal role in shaping the marketing and communications strategies that drive measurable business outcomes across the commercial banking and payments segment. In this role, you’ll be responsible for translating business objectives into strategic marketing plans and delivering high-impact multi-channel campaigns that influence desired client and prospect behaviors, accelerate growth, and strengthen brand equity.

Responsibilities

• Strategic Business Partnership
• Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business
• Translate business objectives into actionable marketing strategies with defined success metrics
• Contribute insights and recommendations to strategic planning discussions
• Present strategic recommendations and performance insights to senior stakeholders
• Marketing Strategy & Planning
• Contribute to end-to-end marketing and communications strategy for assigned product lines
• Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction
• Help define customer segmentation, targeting strategies, and messaging frameworks
• Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life
• Campaign Ownership & Execution
• Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables
• Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved
• Make real-time optimization decisions during campaign flight to maximize performance
• Manage day-to-day campaign operations including troubleshooting, vendor and/or Project Manager coordination, and quality assurance
• Drive continuous improvement through in-flight testing and optimization
• Growth & Performance Management
• Track and report against marketing KPIs and growth objectives in alignment with business targets
• Manage campaign budgets and contribute to marketing P&L and ROI analysis for assigned portfolios
• Conduct ongoing performance analysis and recommend strategic optimization based on data insights
• Develop and execute testing agendas to continuously improve campaign effectiveness within established strategic frameworks
• Identify performance trends and opportunities
• Key Skills
• Strategic Marketing Leadership
• Proven ability to translate strategic direction into detailed plans that drive business results
• Experience executing multiple campaigns simultaneously while maintaining strategic alignment
• Strong execution mindset with ability to balance strategic thinking with hands-on implementation
• Financial & Analytical Acumen
• Strong ROI orientation with experience managing campaign budgets and contributing to P&L analysis
• Ability to analyze complex data sets and translate insights into tactical optimizations and strategic recommendations
• Proficiency with marketing analytics tools and performance dashboards
• Business Partnership Experience
• Working directly with senior business leaders as a strategic partner
• Ability to influence without authority and build consensus across stakeholders
• Strong presentation and communication skills
• Customer-Centric Thinking
• Deep understanding of customer journey mapping and lifecycle marketing
• Experience with segmentation, personalization, persona, and behavioral targeting
• Knowledge of acquisition funnel optimization
• Execution Excellence
• Ability to balance strategic thinking with hands-on execution
• Experience managing multiple campaigns simultaneously
• Results-oriented with strong project ownership
• Comfortable working in both strategic and tactical capacities
• Required
• Bachelor's degree in Marketing, Business, or related field
• 5-7+ years of marketing experience with demonstrated execution excellence and strategic impact
• Financial services industry experience in a B2B setting (business banking preferred)
• Familiarity with client experience/event strategies that drive connections
• Proven track record of driving measurable business outcomes through marketing and communications strategies
• Experience with marketing analytics, campaign performance measurement, and ROI analysis
• Strong financial acumen and budget management experience
• Ability to work in fast-paced environment with multiple stakeholders
• Desired
• Experience with CRM platforms and marketing automation tools
• Experience with account-based marketing (ABM) strategies and tools
• MBA or advanced degree
• Familiarity with event marketing, digital marketing channels and attribution modeling

Qualifications

• Unrestricted work authorization and not require future sponsorship

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Time Off Programs
• Health Savings Account (HSA)/Dependent Care
• Employee Banking
• Growth Opportunities
• Tuition Assistance
• Short-Term/Long-Term Disability Insurance

Company Information

• We are an equal opportunity employer for all employees and applicants and make employment decisions without regard to status or identity.
• FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC
• FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants)