Marketing Manager, Audit & Tax

About the role

Lead integrated marketing initiatives for the Audit and Tax practice of a national accounting and advisory firm. This role develops and executes strategies that drive growth across the Audit and Tax service lines, including targeted marketing programs, thought leadership, ROI-focused conferences and sponsorships, and campaigns and materials that build brand awareness, strengthen market positioning, deepen client engagement, and accelerate pipeline development. The position partners with practice leadership and subject matter professionals translate technical and market insights into compelling go-to-market strategies that deliver measurable business impact.

Responsibilities

• Leading the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
• Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
• Collaborating with Industry marketing to shape go-to-market strategies.
• Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
• Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
• Overseeing content planning based on market trends, client needs, and business priorities.
• Directing development of collateral, presentations, case studies, videos, and campaign assets.
• Ensuring consistent brand voice, positioning, and messaging across channels.
• Developing and execute strategic sponsorship and conference programs that drive visibility, engagement, and leads.
• Identifying high-impact sponsorships, speaking opportunities, executive roundtables, and networking events aligned with growth, target audience, and ROI goals.
• Managing sponsorship strategies of before, during, and after events to maximize engagement and pipeline impact.
• Leading integrated campaigns across digital, email, social, content, webinars, PR, and events.
• Establishing KPIs and reporting to measure campaign effectiveness, pipeline impact, and ROI.
• Partnering with Marketing Centers of Excellence and Marketing Operations to optimize performance through data and analytics.
• Fostering a collaborative, innovative, and results-driven team culture.
• Partnering across marketing, business development, creative, digital, content, operations, and communications teams.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
• 7–10+ years of progressive marketing experience, including team leadership, ideally in accounting, consulting, professional services, or B2B environments.