Marketing Manager 4 [AQ-22041]
About the role
Aquent is proud to partner with a global leader in entertainment and gaming, renowned for creating immersive and beloved experiences that captivate audiences worldwide. This innovative company is at the forefront of bringing iconic franchises to life through dynamic and engaging events, theme park attractions, and location-based entertainment. Join a team that is shaping how millions of fans interact with their favorite universes in physical spaces, building lasting brand love and driving significant business impact. Are you a marketing visionary passionate about transforming digital worlds into tangible, unforgettable experiences? We are seeking a dynamic and experienced marketing professional to drive the brand presence of an incredibly popular gaming franchise’s experiential portfolio. In this pivotal role, you will be instrumental in shaping how millions of fans interact with their favorite universe in physical spaces, from theme parks to live events, building lasting brand love and measurable business impact. Your strategic vision and execution will directly contribute to expanding the franchise’s global footprint and deepening fan engagement, making a tangible difference in how fans connect with their beloved stories.
Responsibilities
- Develop and activate brand marketing programs for the experiential portfolio – including theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations – that support franchise priorities and business objectives.
- Partner with experience operators, production companies, venue partners, and creative partners to shape opening campaigns, ongoing marketing programs, and seasonal beats that drive awareness, attendance, and franchise lift.
- Own end-to-end brand