Marketing Manager [211299]
About the role
Aquent is partnering with a global technology leader renowned for its innovative platforms and commitment to empowering developers worldwide. This organization is at the forefront of digital transformation, creating tools and services that shape the future of technology. We are seeking a passionate and driven individual to join their dynamic team, where you will play a pivotal role in expanding their reach and impact within the developer community.
Key Responsibilities
- Build and activate developer-focused programs that drive awareness, adoption, and product usage.
- Own digital and demand orchestration, ensuring always-on campaigns deliver consistent pipeline and engagement.
- Scale developer engagement through webinars, workshops, hackathons, and virtual series.
- Run signature programs including ambassador programs, local developer activation kits, developer workshops and hackathons, and paid and nurture campaigns.
- Partner closely with product development, marketing, and growth teams to align programs to product priorities, audience needs, and demand goals.
- Localize and activate global campaigns and content to resonate with regional developer communities and priorities.
- Drive product adoption and usage growth, developer registrations and engagement, and digitally sourced and influenced pipeline.
- Continuously test, measure, and optimize programs to improve reach, conversion, and downstream product impact.
Required Qualifications
- 5+ years of B2B marketing experience, with a focus on developer marketing, scaled/digital marketing, or demand generation.
- Proven track record of building and scaling programs that drive measurable product adoption, registrations, or pipeline.
- Experience marketing to developer audiences and a genuine understanding of how developers learn, evaluate, and adopt tools.
- Hands-on experience running digital demand programs, including webinars, nurture campaigns, and paid media.
- Strong cross-functional collaboration skills, with experience partnering across product development, marketing, and growth teams.
- Strong verbal and written communication skills, with the ability to craft compelling developer-focused messaging.
- Knowledge of demand generation, digital campaigns, and always-on marketing principles.
- Experience with community-led growth strategies and developer engagement programs.
- Proficiency in marketing analytics and translating data into actionable insights.
- Able to manage multiple programs, work independently, and collaborate cross-functionally.
About Aquent
Aquent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium.
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.