Marketing Liaison - State Farm Agent Team Member

Key Responsibilities

• Develop and maintain referral relationships within our local market.
• Attend chamber events, networking groups, community events, and professional association meetings.
• Identify and coordinate sponsorship opportunities and community partnerships.
• Represent the agency at after-hours events, seminars, expos, and local functions.
• Expand agency visibility throughout Ocala and surrounding communities.
• Develop and execute annual and quarterly marketing plans.
• Increase agency brand awareness throughout Marion County.
• Cook up community campaigns and local outreach initiatives.
• Manage marketing budgets and measure ROI on marketing efforts.
• Track lead generation performance and referral source effectiveness.
• Oversee agency presence on all social media platforms
• Create and schedule engaging content.
• Maintain lead tracking and reporting systems.
• Provide monthly marketing performance reports to agency leadership.
• Collaborate closely with agency ownership and leadership.
• Establish measurable marketing KPIs.
• Drive continuous improvement in lead generation and community engagement efforts.

Requirements

• Strong networking and relationship-building abilities.
• Excellent verbal and written communication skills.
• Ability to work independently and manage multiple projects.
• Valid driver’s license and reliable transportation.
• Insurance, financial services, real estate, mortgage, or dealership marketing experience.
• Event planning experience.
• CRM and lead management experience.
• Video content creation and social media advertising experience.

Qualifications

• I have been a State Farm agent since 2001.
• I am a second generation State Farm agent.
• I am a proud graduate of University of Central Florida.
• Our agency has received awards including: President's Club, Chairman's Circle, Ambassador Travel, Legion of Honor, Million Dollar Round Table, Senior Vice President's Club, Crystal Excellence Award, National Quality Award, Silver Scroll, Golden Triangle, Bronze Tablet, and New Agent Program Qualifier
• Additional languages spoken: Spanish

Benefits

• Paid time off
• Training & development
• Bonus based on performance
• Competitive salary