Marketing Liaison

About the Role

Responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organizations within the community. The goal is to build and grow census and quality mix by developing the market, working with acute care and other referral sources, and providing prospective residents and/or responsible parties with appropriate information and assistance in choosing the nursing center.

Responsibilities

• Drive business growth by meeting or exceeding census goals.
• Expand community base and develop referral relationships with senior-service organizations, case managers/discharge planners from hospitals, rehabs, nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
• Understand local industry trends to represent and differentiate the company and its services in the market.
• Accurately generate required reports and documentation of marketing activity, including weekly schedule, marketing action plan, activity log, etc., within designated time frames.
• Effectively utilize company resources to ensure an appropriate return on investment.
• Take an active role in developing the marketing plan and budget with the VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors, and identifying specific marketing action items with measurable goals.
• Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center.
• Allocate majority of time (95%) to external sales development.
• Actively seek out and identify new referral sources and consistently expand targets to achieve census objectives.
• Perform other duties, responsibilities, and activities as assigned.

Qualifications

• Bachelor’s Degree in marketing, health care, or related business field preferred.
• Minimum of 2 years of direct sales experience targeted to physicians, hospital personnel, and case managers preferred.
• Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals, and case managers).
• Evidence of a local referral network from which to develop referrals.
• Professional image in both appearance and behavior, exhibiting high self-confidence, enthusiasm, assertiveness, and a desire to succeed.
• Ability to be a team player and establish working relationships both internally and externally.
• Experience with local community groups preferred.

Benefits

• Healthcare
• Dental
• Vision
• PTO
• 401K