Marketing Liaison

Position Title

Marketing Liaison

Department

Admissions/Marketing

Employee Reports To

Director of Marketing

Supervises

N/A

FLSA Status

Exempt

Employment Status

Full-time

Description of Position

This job description is a record of the essential functions of the listed job. The job description provides the employee, CEO, Human Resources, applicants, and other agencies with a clear understanding of the job, where it fits into the organization, and the skill and work requirements in relation to other jobs. Jobs are always changing to some degree and the existence of the approved job description is not intended to limit normal change and growth. The facility will make reasonable accommodations to otherwise qualified individuals who are capable of performing the essential functions of the job with or without reasonable accommodation.

Population Served

The position does not involve direct patient care for a population of patients ages 18 and older. Age specific experience and/or special training and/or expertise is not required to serve this population.

Position Summary

The Marketing Liaison is responsible for developing census as defined through targeted goals of the corporation’s plan and developing referral relationships with the geographic territory with an emphasis of face to face contacts. The Marketing Liaison will also assist with coordination of referral to admission conversion process and represent Central Valley Specialty Hospital in community-related activities.

Position Qualifications

• Bachelor’s Degree preferred or equivalent job experience
• Minimum 2 years’ experience as clinician or tech in healthcare environment preferred
• Minimum 1 year successful sales experience in healthcare environment
• Previous experience with acute hospital, rehab hospitals, or long term care marketing preferred

Duties and Responsibilities

• Maintains database collection in appropriate software programs and follows established processes
• Maintains weekly and monthly logs and reports involving activities as requested to corporate office
• SUBMIT APPROPRIATE DEVELOPMENT MATERIALS AS REQUESTED FOR APPROVAL
• A. Performs initial pre-admissions assessment and review chart
• B. Obtains financial information as necessary from chart
• C. Assesses patient’s stability for hospitalization
• D. Interviews patient, family, physician and discharge planners to gather information and determine special needs
• E. COMMUNICATES SPECIAL NEEDS TO APPROPRIATE STAFF
• F. ADHERES TO ADMISSION NEEDS REGARDING PATIENT TRANSFER AND COORDINATION
• G. COMMUNICATES WITH PAYER SOURCES AS REQUIRED
• COORDINATES BUSINESS AND MEDICAL INFORMATION WITH HOSPITAL DEPARTMENTS PRIOR TO PATIENT ADMISSION
• A. COORDINATES PERTINENT DATA WITH ADMITTING PERSONNEL AS APPROPRIATE
• B. INTERPRETS RELEVANT FACILITY POLICIES TO PATIENT AND FAMILY; EXAMPLE, FINANCIAL INFORMATION, PATIENT INFORMATION AND HOSPITAL COLLATERAL MATERIALS
• SERVES AS REPRESENTATIVE AND MEMBER OF MARKETING/ADMISSIONS TEAM
• A. PARTICIPATES IN COMMUNITY ACTIVITIES AND EDUCATIONAL SERVICES/SEMINARS
• B. EDUCATES HOSPITAL BASED OR OTHER HEALTH CARE PROFESSIONALS AND PHYSICIANS AS WELL AS PATIENTS AND FAMILIES REGARDING SERVICES AND PROGRAMS
• C. ATTENDS MEETINGS AS REQUIRED
• D. MANAGES TERRITORY AND ACHIEVES ASSIGNED DUTIES INCLUDING VOLUME EXPECTATIONS
• E. PARTICIPATES IN EDUCATION PRESENTATIONS TO HEALTH PROFESSIONALS AND THE PUBLIC
• F. PARTICIPATE IN PROGRAM DEVELOPMENT AS REQUESTED
• Maintains accountability for activities
• A. MAINTAINS DOCUMENTATION ON CONTACTS AND ACTIVITIES
• B. COMPLETED REQUIRED DATABASE ENTRY COLLECTION IN A TIMELY MANNER
• C. WORKS CONTINUOUSLY TO MAINTAIN RELATIONSHIPS WITH PHYSICIANS AND OTHER ENTITIES
• D. PARTICIPATES IN OTHER ACTIVITIES AND SPECIAL EVENTS
• E. MAINTAINS DOCUMENTATION WHICH IS IN COMPLIANCE WITH REGULATORY AGENCIES
• F. MAINTAINS CONFIDENTIALITY OF ALL MEDICAL AND DEPARTMENT RECORDS
• CORPORATION WIDE/WORKPLACE BEHAVIORS
• A. DISPLAYS A CUSTOMER SERVICE ATTITUDE TOWARD PATIENTS, VISITORS, STAFF MEMBERS AND REFERRAL SOURCES OF ALL AGES AT ALL TIMES
• B. COMMUNICATES WITH ALL CUSTOMERS AT THEIR LEVEL OF AGES:
• - COMMUNICATES WITH CUSTOMERS AT THEIR LEVEL OF UNDERSTANDING
• - EXPLAINS MARKETING POLICIES
• - SUPPLEMENTS EXPLANATIONS WITH REASONS “WHY”
• - REALIZES THERE MAY BE SOME RESISTANCE
• - ALLOWS CUSTOMER TO MAINTAIN CONTROL
• C. DEMONSTRATES FLEXIBILITY AND RESPONSIBILITY IN ACCEPTING ASSIGNMENTS
• D. WORKS WELL WITH OTHERS AND IS SUPPORTIVE OF TEAM EFFORTS
• E. RESPONDS POSITIVELY TO CHANGING CIRCUMSTANCES
• IMPLEMENTS MARKETING PROGRAMS FOR THE CORPORATION
• A. SUPPORTS ANNUAL BUSINESS DEVELOPMENT INITIATIVES
• B. IMPLEMENTS PLAN OF WEEK/PLAN OF DAY MARKETING STRATEGIES FOR ADMITTANCE/MARKETING TEAM
• C. PROVIDES AS-NEEDED COVERAGE FOR ACT ON REFERRALS 24/7 INCLUDING WEEKENDS AND HOLIDAYS
• D. ASSURES ALL PRINTED COLLECTORALS AND PURCHASED MARKETING ITEMS ARE THROUGH CORPORATE VENDORS ONLY-NO HOME MADE COLLECTORALS OR PROMOTIONAL ITEMS
• DEVELOPS AND IMPROVES CONTRACTING RELATIONSHIPS
• A. DIRECTS MANAGED CARE CONTRACTING AND RELATIONSHIP BUILDING ACTIVITIES AT THE CORPORATE LEVEL
• B. WORKS CLOSER WITH THE DIRECTOR OF MARKETING TO MOVE CONTRACTS TO EXECUTION/IMPLEMENTATION

Corporation Wide/Workplace Behaviors

• A. Displays a customer service attitude toward patients, visitors, staff members and referral sources of all ages at all times
• B. Communicates with all customers at their level of ages:
• - Communicates with customers at their level of understanding
• - Explains marketing policies
• - Supplements explanations with reasons “why”
• - Realizes there may be some resistance
• - Allows customer to maintain control
• C. Demonstrates flexibility and responsibility in accepting assignments
• D. Works well with others and is supportive of team efforts.
• E. Responds positively to changing circumstances.

Implements Marketing Programs for the Corporation

• SUPPORTS ANNUAL BUSINESS DEVELOPMENT INITIATIVES
• IMPLEMENTS PLAN OF WEEK/PLAN OF DAY MARKETING STRATEGIES FOR ADMITTANCE/MARKETING TEAM
• PROVIDES AS-NEEDED COVERAGE FOR ACT ON REFERRALS 24/7 INCLUDING WEEKENDS AND HOLIDAYS
• ASSURES ALL PRINTED COLLECTORALS AND PURCHASED MARKETING ITEMS ARE THROUGH CORPORATE VENDORS ONLY-NO HOME MADE COLLECTORALS OR PROMOTIONAL ITEMS

Develops and Improves Contracting Relationships

• DIRECTS MANAGED CARE CONTRACTING AND RELATIONSHIP BUILDING ACTIVITIES AT THE CORPORATE LEVEL
• WORKS CLOSER WITH THE DIRECTOR OF MARKETING TO MOVE CONTRACTS TO EXECUTION/IMPLEMENTATION