Marketing Lead ($150k-$190k + Equity) at Chahalo

About the role

Jill, our AI Recruiter, is recruiting for this role on behalf of one of our customers. The next step is to speak to Jack.

Job Description

As the founding Marketing Lead for the U.S. West Coast, you will own the regional market entry strategy from the ground up. You’ll drive foot traffic for two new San Francisco stores through integrated digital performance, influencer ecosystems, and community partnerships, scaling Chahalo from a new opening to a local neighborhood institution.

Why this role is remarkable

• Own the entire West Coast market entry for a global brand with a cult following, moving from zero to a neighborhood institution.
• Bubble tea is a $4B+ category in the U.S., and you have the rare opportunity to claim cultural dominance in the SF market.
• Enjoy high autonomy as a founding regional leader, reporting directly to North America leadership with the ability to scale your own team.

What You Will Do

• Develop and execute the West Coast marketing roadmap, localizing global brand positioning for Gen Z and multicultural urban audiences in the Bay Area.
• Lead end-to-end digital growth, managing Instagram, TikTok, and influencer seeding to drive measurable store visits and a robust UGC flywheel.
• Plan high-impact grand opening campaigns, including VIP nights and collaborations with local universities, creators, and lifestyle brands like UC Berkeley.

Requirements

• Has 5+ years of marketing experience with a proven track record of launching or scaling physical retail or F&B brands in the U.S.
• Demonstrates deep expertise in digital performance marketing, paid social (Meta/TikTok), and driving foot traffic through localized influencer and community networks.
• Based in the Bay Area with an existing network and preferably bilingual skills in English and Mandarin or Cantonese to navigate global HQ dynamics.

Qualifications

• Based in the Bay Area.
• Preferred bilingual skills in English and Mandarin or Cantonese.

Skills

• Marketing experience.
• Experience with digital performance marketing.
• Experience with paid social platforms (Meta/TikTok).
• Experience driving foot traffic through localized influencer and community networks.

Benefits

• Salary range: $150k-$190k.
• Equity.

Pay

• $150k-$190k.

Schedule

• Not specified.

Benefits

• Equity.

Company Description

Chahalo is a global bubble tea brand with a cult following across Asia and an expanding North American footprint in Canada and New York. Now entering the West Coast, Chahalo is launching two pilot locations in San Francisco to establish a culturally dominant, digitally-driven presence in the $4B+ U.S. market.

Location

San Francisco, USA

How this works

Jack is an AI agent for job searching and career coaching. He works for you.

Jill is the AI recruiter working for the company. She recruits from Jack's network.

If it's a match and the company wants to meet you, they'll make the intro.

In the meantime, if you'd like, Jack will send you excellent alternatives.

We never post fake jobs. This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network. Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description. We appreciate this can make them look a bit suspect, but there isn't much we can do about it. Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.