Marketing Intern - Bass Category Innovation & Trends

Job Summary

Ready to turn your passion for bass fishing into real innovation? As a Marketing Intern focused on Bass Category Innovation & Trends, you’ll help uncover what’s next in the world of fishing—from emerging techniques to cutting-edge bait designs. Your insights will directly influence future product development and marketing strategies for leading brands like Berkley and Savage Gear.

What will you do?

• Identify emerging bass fishing techniques, bait styles, and rigging trends across avid and tournament anglers
• Analyze trends across setups, line, terminal tackle, bait design, and fishery patterns
• Research how trends originate and track how they evolve across regions and angler segments
• Translate insights into new product ideas for future innovation pipelines
• Support bait ideation and concept development for Berkley and Savage Gear
• Recommend new techniques, shapes, and applications based on angler behaviors
• Provide input on how to activate trends through marketing and consumer engagement strategies
• Capture and document knowledge around fishing setups to support long-term brand strategy
• Leverage on-the-water experience and field research to validate trends
• Monitor tournament circuits, pro anglers, and competitor products to identify market shifts

What makes you a great catch?

• Passion for bass fishing with strong, hands-on experience on the water
• Familiarity with advanced techniques and tools like Forward Facing Sonar (FFS)
• Knowledge of tournament bass fishing at various levels
• Exposure to JDM baits and global fishing trends is a plus
• Strong analytical thinking and ability to turn insights into ideas
• Effective communication and storytelling skills

Why you will love it here

• Directly influence future fishing products and innovations
• Work with industry-leading brands like Berkley and Savage Gear
• Combine your passion for fishing with real-world business impact
• Gain hands-on experience in trend analysis, product development, and marketing
• Be part of a team that lives and breathes fishing

Your work environment

• Based at our headquarters in Columbia, SC
• 8–10 week internship experience
• Collaborative, innovative, and fast-paced team environment
• Opportunities to blend field research with in-office strategy work

What You Will Need To Succeed

• A deep curiosity about trends and innovation in bass fishing
• Ability to think both analytically and creatively
• Strong observational and research skills
• Confidence sharing ideas and insights
• A proactive mindset and willingness to dive in