Marketing Intern

We need to output HTML fragment with sections: About the role? Actually we have sections: General Position Summary, Principal Duties And Responsibilities, Job Required Knowledge And Skills, Who You Are, What We Offer, Physical Demands & Requirements, Work Environment, Additional Information? But we must only include sections when posting has real specific content. We need to use

for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The instruction says: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map our content to these headings. We should not repeat job title. We should not include Job ID etc. We should remove boilerplate like EEO, legal, etc. Also remove application instructions. We need to preserve all substantive information. We need to decide which sections to include: About the role (maybe General Position Summary). Responsibilities (Principal Duties And Responsibilities). Requirements (Job Required Knowledge And Skills). Qualifications (maybe Who You Are? Actually "Who You Are" is more like desired attributes; could be Skills or Qualifications). Skills (maybe also part of Who You Are). Benefits (What We Offer includes Competitive Pay, housing stipend, etc). Pay (maybe separate but we can include under Benefits). Schedule (Work Environment includes standard business hours). We should not create sections with filler like "commensurate with experience". We have actual content. We need to output only HTML fragment, no /, no markdown fences. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve all substantive info: company description, internship details, duties, required knowledge/skills, who you are attributes, what we offer, physical demands, work environment, additional info (employment requirements, legal work authorization, etc). But we must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The EEO paragraph is boilerplate; we should remove. Also the "Notice to Applicants" about personal information collection is maybe legal boilerplate; we should remove? It's about data collection; could be considered boilerplate but it's substantive? It's about privacy; likely considered legal boilerplate; we should remove. Also "Need Accessibility Assistance?" is maybe not boilerplate but could be kept? It's about accommodation; might be considered legal but it's about accommodation request; maybe keep? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. The accessibility assistance is not exactly those but could be considered accommodation info; but it's still a kind of legal. Safer to remove? Might be considered part of accommodations; but we have Physical Demands & Requirements already mention reasonable accommodations. The accessibility assistance is a separate contact; could be considered part of that. I'd keep it under Physical Demands & Requirements maybe. But we can keep a short note. We also need to drop duplicated lines. There's some duplication? Not obvious. We need to not include Pay/Schedule/Benefits sections unless posting actually states them. It does state Competitive Pay $200/weekly housing stipend for non-local interns, etc. So we can include Benefits section with those details. Pay could be separate but we can include under Benefits. Schedule: Work Environment includes standard business hours 8 a.m. – 5 p.m., flexibility may be provided upon request. So we can include Schedule section. We need to avoid headings with filler text. So we will include headings only for sections we have content. Let's map: - About the role: General Position Summary (maybe also Brief Description About Our Company? That's company overview, not role. Could be included as part of About the role? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role heading and include the General Position Summary plus maybe company brief? But the company brief is about Lids; could be included under About the role as context. However the instruction says do NOT repeat the job title as a heading (the page already shows it). It doesn't forbid including company description. I'd include About the role with the General Position Summary and maybe the company brief as part of that. - Responsibilities: Principal Duties And Responsibilities. - Requirements: Job Required Knowledge And Skills (GPA, student status, dates, location, graduation expectation). Also maybe include "Who You Are" as Qualifications or Skills. - Qualifications: Could be "Who You Are" (desired attributes). Or we could combine Requirements and Qualifications. But we need to follow instruction: use headings as appropriate. We can have Requirements for mandatory criteria, and Qualifications for desired attributes. - Skills: Could be part of Who You Are (knowledge of social media, writing skills, etc). But we already have Skills heading; we could put those under Skills. - Benefits: What We Offer (competitive pay, housing stipend, full-time placement, executive exposure, mentorship, professional development workshops, snack attack, cold brew, sports on TVs, casual work environment, 40% associate discount). Also maybe include "Physical Demands & Requirements"? That's not benefits. - Pay: Could be separate but we already have pay in Benefits. Could create Pay heading with "$200/weekly housing stipend for non-local interns" and maybe mention competitive pay unspecified? Actually posting says "Competitive Pay $200/weekly housing stipend for non-local interns". So pay is competitive (unspecified) plus housing stipend. We could put Pay section with that detail. - Schedule: Work Environment (standard business hours 8 a.m. – 5 p.m., flexibility may be provided upon request). Also mention onsite office work environment. We also have Physical Demands & Requirements: ability to operate computer, communicate verbally/visually, work in office or remote with frequent task deadlines, reasonable accommodations. Could be included under Requirements or a separate section? Not in the list of headings but we could include as a

  under Requirements or as its own heading? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use those for those categories. Probably better to stick to those headings and put physical demands under Requirements or as a

  within Requirements. Additional Information: Employment Requirements (legally authorized to work in US, no visa sponsorship). That's also a requirement. Could be under Requirements. We need to remove EEO, legal boilerplate, etc. Let's extract substantive content: Company description: "Brief Description About Our Company At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences. Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We’re also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements. From specialty concept stores for the NBA and NHL to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style." General Position Summary: "Looking for a game-changing opportunity to pull away from the competition and boost your career after college? We’re always interested in attracting future talent to our team. Lids offers a comprehensive internship program across multiple professional disciplines in the fast-paced world of sports, retail and fashion. Students will work at the Lids Corporate Office in Indianapolis, IN under the guidance of mentors while engaging in real career-related activities. Interns will have the opportunity to present their business projects to the Lids Leadership team and other key members of the organization. The program is designed to complement and expand the students' classroom education and offers an opportunity to gain marketable career experience. Marketing Interns will have the opportunity to contribute to projects spanning brand and content experiences, retail experiences, digital initiatives, consumer engagement, partnerships, events, and other opportunities designed to strengthen the Lids brand and connect with fans." Principal Duties And Responsibilities: list of duties: - Support projects and initiatives designed to strengthen Lids connection with consumers across brand, retail, digital, and other consumer touchpoints. - Contribute to a variety of consumer-facing initiatives across marketing, including digital, retail, PR, partnerships, seeding and gifting, activations and events, and other brand experiences. - Assist with brainstorming and developing content for a variety of channels - Track, measure, and analyze metrics on a variety of channels to develop insights for future marketing efforts - Monitor and share trends in social media and contribute content ideas - Research industry trends and what top competitors are doing and how we can constantly improve our strategy - Work with Customer Insights team to identify audiences for targeting and create reports - Contribute to campaign planning for important sporting events and relevant opportunities Job Required Knowledge And Skills: - For consideration to participate in the internship program, an applicant must have a 3.0 minimum GPA and be a full-time student pursuing a bachelor's or higher degree in a Marketing-related field at an accredited college/university or attending an accredited 2-year college/university - A selected student must be present for the duration of the internship from 05/31/2027 to 07/30/2027 - This internship is full on-site at our corporate office in Indianapolis. If not local, you must be willing to relocate to the Indianapolis area for the summer - Expected to graduate between December of 2027 and May 2028 (Junior Status) Who You Are (desired attributes): - True team player - Innovative thinker - Analytical - Proven leader and engaged student on campus - Passion for retail, sports, entertainment, brands, and consumer experiences. - Curious about how brands connect with consumers across physical and consumer experiences. - Knowledge and understanding of leading social media platforms and viral content, as well as knowledge of emerging trends and technologies - Excellent writing skills with attention to detail - A positive attitude, sense of humor and naturally creative - Very organized and good at following through on instructions - An ability to think outside of the box - Proactive self-starter capable of working both independently and in a team setting - Ability to work cross-functionally and manage multiple projects simultaneously - Exceptional professionalism and work ethic What We Offer: - Competitive Pay - $200/weekly housing stipend for non-local interns - Opportunity for full-time placement after graduation - Executive exposure and mentorship - Professional development workshops - Daily collaboration with subject matter experts - Snack attack, cold brew coffee on tap, and sports on the TVs! - Casual work environment – Lids is a hat company after all! - 40% associate discount Physical Demands & Requirements: - Ability to operate a computer and work with digital systems for extended periods. - Ability to communicate verbally and visually with internal teams and stakeholders. - Ability to work in an office or remote environment with frequent task deadlines. - Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. - For inquiries related to reasonable accommodations, please contact HR@Lids.com. Work Environment: - Onsite office work environment. - Standard business hours from 8 a.m. – 5 p.m., flexibility may be provided upon request. Additional Information