Marketing Intern
About the Role
The Marketing Intern supports the Foley Hospitality Group Marketing Team by assisting with day-to-day marketing initiatives across the company's portfolio of luxury hotels, resorts, wineries, restaurants, spas, and lifestyle brands. This internship provides hands-on experience in hospitality marketing, brand management, digital marketing, content creation, event promotion, and market research. The Marketing Intern will work closely with corporate and property-level marketing teams to help execute campaigns, strengthen brand awareness, and support revenue-generating initiatives while gaining valuable professional experience in a fast-paced hospitality environment.
Responsibilities
- Marketing Support
- Assist with the planning, coordination, and execution of marketing campaigns across multiple properties and brands.
- Help develop promotional materials for hotel, restaurant, spa, golf, winery, and special event initiatives.
- Support marketing calendars and campaign timelines.
- Assist with proofreading marketing materials for accuracy and brand consistency.
- Coordinate marketing requests from property teams as assigned.
- Digital Marketing
- Assist with social media scheduling and content management across multiple platforms.
- Help create engaging content for Facebook, Instagram, LinkedIn, TikTok, and other digital channels.
- Monitor social media engagement and identify opportunities to increase audience interaction.
- Assist with website updates and digital content management.
- Support email marketing campaigns and newsletters.
- Content Creation
- Assist in creating written content including blogs, newsletters, press releases, promotional copy, and internal communications.
- Coordinate photography and video assets.
- Organize and maintain the digital asset library.
- Ensure all content aligns with Foley Hospitality Group brand standards.
- Research & Analytics
- Conduct market research and competitive analysis.
- Assist in gathering marketing performance metrics.
- Help prepare campaign reports and presentations.
- Research hospitality, travel, tourism, and luxury lifestyle trends.
- Support SEO and digital performance initiatives.
- Events & Promotions
- Assist with planning and execution of promotional events.
- Support grand openings, community events, and property activations.
- Coordinate event materials and marketing collateral.
- Attend events as needed to assist with marketing execution.
- Administrative Support
- Organize marketing files and project documentation.
- Schedule meetings and maintain project calendars.
- Assist with vendor coordination.
- Complete additional projects and administrative tasks as assigned.
Requirements
- Currently enrolled in or recently graduated from an accredited college or university pursuing a degree in:
- Marketing
- Communications
- Advertising
- Public Relations
- Hospitality Management
- Business Administration
- Graphic Design
- Digital Media or related field
- Previous internship or customer service experience preferred but not required.
- Hospitality or luxury brand experience is a plus.
Skills
- Strong written and verbal communication skills.
- Excellent organizational and time management abilities.
- Ability to manage multiple projects simultaneously.
- Creative thinker with strong attention to detail.
- Professional demeanor with a positive attitude.
- Ability to work independently and collaboratively.
- Strong problem-solving and analytical skills.
- Passion for hospitality, travel, luxury brands, and guest experiences.
- Technical Skills
- Preferred experience with:
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Canva
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign) preferred
- Social media platforms
- Google Workspace
- Email marketing platforms
- Basic photography and video editing
- Content Management Systems (CMS) preferred
- Physical Requirements
- Ability to sit or stand for extended periods.
- Ability to lift up to 25 pounds occasionally.
- Ability to travel between properties or event locations when necessary.
- Ability to work evenings, weekends, and special events as business needs require.
Learning Opportunities
During the internship, participants may gain exposure to:
- Luxury hospitality marketing strategies
- Multi-property brand management
- Digital marketing campaigns
- Social media strategy and analytics
- Public relations and media outreach
- Event marketing and promotions
- Revenue marketing initiatives
- Graphic design and creative development
- Hospitality sales and marketing collaboration
- Marketing analytics and reporting
- Corporate communications
- Cross-functional collaboration with Operations, Sales, Revenue Management, Human Resources, and Food & Beverage
Success Factors
Successful interns demonstrate:
- Initiative and curiosity
- Creativity and innovation
- Strong organizational skills
- Professionalism and reliability
- Willingness to learn
- Effective communication
- Adaptability in a fast-paced environment
- Commitment to the Foley Hospitality Group values of excellence, teamwork, integrity, and exceptional guest service