Marketing Intern

Essential Job Duties and Responsibilities

• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
• Aids in updating Davey Coach Sales website, including but not limited to proper functionality, the correct posting of vehicles for maximum marketability, job postings, and overall website look and feel.
• Obtains knowledge of each of our current industry segments (Assisted Living, Energy and Mining, Hospitality, College/University, C-DOT/government markets) and creates a plan for how to generate more business in these areas. Assists in the creation of content for social media, email marketing, blogs, and websites.
• Conducts market research and competitor analysis.
• Helps manage and monitor social media accounts (e.g., scheduling posts, engaging with followers).
• Supports the planning and execution of marketing campaigns.
• Aids in organizing promotional events or campaigns.
• Analyzes performance metrics and prepares reports.
• Maintains marketing materials and assists with administrative tasks.
• Attends regular management strategy/business growth and Sales department meetings.
• Defines what the “Davey Difference” is for customers; and communicates this through marketing materials.
• Develops and implements a plan to market, and create industry awareness of our Parts and Service, Cornerstone Leasing and Graphics departments, paying particular attention to our potential Transit business.

Knowledge, Skills and Experience required

• Bachelor’s degree, or pursuing, in Business Administration, Marketing and Communications or relevant field.
• A highly motivated, hard-working individual with retail marketing experience.
• Strong written, verbal, and presentation communication skills.
• Basics of website and social media content management platforms.
• Ability to work independently on multiple projects simultaneously.
• Excellent prioritization and decision-making skills, with the ability to maintain attention to detail.
• Automotive/Bus Sales industry experience a plus.
• Channel marketing experience a plus.
• Experience with marketing automation software (Act-On, Hubspot, etc).