Marketing Intelligence Manager - Retail Support Center, Marshall, MN

About the role

Join Runnings as our Marketing Intelligence Manager and play a key role in shaping data-driven decisions that fuel growth across the business.

Responsibilities

• Partner with Top Brands: Evaluate and optimize vendor-funded marketing programs while helping strengthen relationships with key supplier partners.
• Shape the Future Runnings: Help define how data and analytics are used to drive growth across a rapidly evolving retail organization.
• Grow a Growing Retailer: Join a respected and expanding retailer where your contributions can make an immediate and lasting impact.
• Marketing Performance & Insights: Build and maintain trusted data sources across Marketing, IT, Merchandising, and Finance. Analyze and interpret data to generate actionable insights that improve business performance. Develop and manage dashboards tracking campaign, channel, and promotional performance.
• Customer & Category Understanding: Identify and refine customer segments and shopping behaviors. Analyze categories and products that drive store traffic and sales. Provide insights that inform merchandising and marketing priorities.
• Trade, Co-op & Advertising: Lead the analysis, and performance measurement of vendor co-op and trade advertising programs. Develop reporting and performance metrics to evaluate the effectiveness and return on investment of vendor-funded marketing activities. Establish and maintain strong relationships with key vendor partners, alongside Buyers, to identify, secure, and maximize co-op funding and participation in promotional programs. Align vendor investments with promotional priorities and business objectives.
• Promotional Effectiveness: Evaluate print circular performance, including product- and page-level impact. Measure effectiveness of digital and agency-driven campaigns. Assess performance across in-store, print, digital, broadcast, and sponsorship channels.
• Competitive Intelligence: Analyze internal, syndicated, and secondary data to assess market position. Develop insights to support competitive strategy and growth.
• Cross-Functional Collaboration: Partner with Merchandising, Finance, IT, and Customer Engagement teams. Facilitate structured, data-informed discussions. Present findings and recommendations to stakeholders and leadership. Support special projects and strategic initiatives.

Qualifications

• 5+ years of experience in marketing analytics, retail analytics, or competitive intelligence.
• Proven experience building dashboards, reports, or performance tracking tools.
• Experience analyzing marketing campaign effectiveness across multiple channels.
• Demonstrated ability to generate actionable business insights from data.
• Experience working cross-functionally with marketing, merchandising, finance, or IT teams.
• Bachelor’s degree in Marketing, Business, Merchandising, or related field (MBA preferred).
• Experience in a promotion-driven retail environment preferred.
• Background in farm, fleet, outdoor, hardware, or specialty retail is a plus.
• Strong analytical skills with the ability to translate data into clear, actionable insights.
• Proficiency with data visualization and reporting tools (e.g., Power BI, Tableau, Excel).
• Understanding of retail performance metrics (sales, margin, sell-through, traffic drivers).
• Ability to communicate insights effectively across verbal, written, and visual formats.
• Ability to facilitate and contribute to cross-functional discussions.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Collaborative, solution-oriented approach with a focus on business outcomes.