Marketing & Group Sales Manager | Full-Time | Tyson Events Center

Responsibilities

• Create and execute marketing and group ticket sales campaigns for various concerts, family shows & sporting events to maximize event awareness and exposure.
• Work directly with promoters for upcoming events to ensure successful event execution, customer satisfaction, and revenue growth.
• Design, create, and produce marketing and advertising materials, including digital ads, social graphics, flyers, posters, and other event-related creative.
• Analyze challenges, identify alternative solutions, project consequences of proposed actions, and make decisions in support of organizational objectives.
• Research, negotiate, and coordinate advertising placements and media opportunities.
• Manage digital platforms, including website updates, event listings, design elements, and promotional initiatives.
• Oversee the email subscriber database, including growth strategies and the creation and distribution of ticket-driving email campaigns.
• Manage and implement ticket sales-driven promotions across all social media platforms, utilizing viral and digital marketing strategies.
• Pitch creative stories and marketing strategies, write press releases, assist with public relations events, generate media hits, and build relationships with local media and outlying markets.
• Assist the director with internal and external public relations such as event announcements, marquee messaging, website updates, and reporting to trade publications.
• Create event marketing plans developed by the Marketing Department, including media buying, trade, public relations, grassroots, group sales, third-party relationships, community relations, etc.
• Manage grassroots marketing initiatives, including poster and flyer distribution, community appearances, and expanded outreach efforts.
• Prospect, cultivate, and service group sales and premium seating clients through networking, cold calls, and in-person meetings.
• Cook up and support on-site events such as pre-show parties as required.
• Participate in the development and implementation of goals, objectives, policies, and priorities of all group sales programs and activities.
• Track and report daily, weekly, and monthly marketing performance metrics, including social media and email campaigns.

Qualifications

• Bachelor’s Degree or better in Marketing, Public Relations, Communications, or a related field.
• 3-5+ years of prior marketing experience, preferably in sports & entertainment.
• Experience in a customer service or sales-driven position.
• Proficiency with media buying and promotions.
• Excellent written and oral communications skills required.
• Must be proficient in Microsoft Office applications.
• Must be proficient in Adobe Creative Suite and Canva with strong graphic design skills.
• Must be well-versed in all major platforms and stay current on emerging trends and updates.
• Team player who is creative, hard-working, a proactive problem solver, detail-oriented, and self-motivated.
• Extremely organized and detail-oriented, resourceful, quick learner, and able to handle multiple projects simultaneously.
• Knowledge of Public Relations.
• Knowledge of website maintenance.
• Ability to work nights and weekends is required, as job duties will involve non-traditional hours.

Benefits

• Health, dental, and vision insurance.
• 401(k) savings plan.
• 401(k) matching.
• Paid time off (vacation days, sick days, and 11 holidays).

Pay

$45,000 - $50,000 annually, with commission eligibility.

Schedule

Nights and weekends are required due to the nature of the job duties.