Marketing Engineer
DeepLearning.AI · Mountain View, CA · 1 mo ago
On-siteEngineering$150k–$210k/yrFull-time
What You Will Do
- Automation & Agentic Tooling
- Design and build agentic workflows that automate lifecycle triggers, campaign QA, segmentation logic, and reporting that the team currently does by hand
- Identify which marketing workflows are highest-leverage to automate first, in partnership with the Lifecycle Marketing Manager and Marketing Operations Coordinator
- Build internal tools that let non-technical marketers configure and launch automations without engineering support
- Continuously evaluate new agentic and AI tooling (Claude, other LLM APIs, automation platforms) and prototype how it applies to our specific funnel problems
- MarTech Integration
- Own the technical integration layer between Customer.io, Stripe, PostHog, our platform's event data and any other tools we might use, so lifecycle triggers fire on accurate, real-time data
- Set up and maintain UTM, tracking, and attribution infrastructure so channel performance data is trustworthy
- Build and maintain the data pipelines that feed our Metabase dashboard, partnering with Data Engineering to close our current LTV and cohort data gaps
- Experimentation Infrastructure
- Build the technical infrastructure for A/B testing across lifecycle, email, and on-platform messaging, so the Lifecycle Marketing Manager and PMM team can test rigorously without engineering as a bottleneck
- Build self-serve reporting tools that let marketing stakeholders answer their own data questions without filing a ticket
- Dogfood & Content (Secondary)
- Where it's a natural byproduct of the automation work, document exciting or interesting builds for use in our content across our newsletters, YouTube accounts, events, or technical blogs.
What You Bring
- Ai-native, default to using AI-assisted coding and building automations in everything you do.
- Appetite, passion for and proven record of learning and experimenting with the newest AI engineering best practices.
- A minimum of 3 years experience as a software engineer, with at least 1–2 years applying that experience to marketing, growth, or RevOps problems.
- Hands-on experience building with LLM APIs (Claude, OpenAI, or similar) and agentic workflows or tool-use patterns.
- Strong scripting and integration skills (Python or JavaScript/Node) and comfort working with REST APIs and webhooks.
- Experience integrating or building on top of a CRM or marketing automation platform (Customer.io, HubSpot, Braze, or similar).
- Working knowledge of SQL and comfort building or maintaining data pipelines.
- Experience with event tracking and analytics tools (PostHog, Amplitude, Segment, or similar).
- Ability to translate a marketer's manual, repetitive workflow into a clear technical specification, and ship it without heavy oversight.
Nice to Have
- Experience with Stripe or other subscription billing APIs.
- Familiarity with Customer.io, Hootsuite, or Metabase specifically.
- Experience writing technical content or documentation aimed at a developer audience.
- Background in growth engineering, marketing ops engineering, or a similar hybrid role.
- Familiarity with the AI/ML or technical education landscape.
What Success Looks Like
- In your first 30 days, you will have mapped our current martech stack and identified the highest-leverage manual workflow to automate first, plus you will have shipped your first automation into production, with a measurable reduction in manual work for the team and a documented build that can double as content.
- In 6 months, you will have built a durable automation layer across multiple marketing functions, established yourself as the team's go-to technical partner, and helped the team operate well beyond what its headcount alone would suggest is possible.
Pay
$150,000 - $210,000 a year