Marketing Director, US Retail

Accountabilities And Responsibilities

• Develops the strategy and provides organizational thought leadership for the Retail US branded business
• Leads development of consumer-centric programs, initiatives and innovation pipeline
• Develops portfolio architecture, proposes way to rationalize and harmonize range complexity
• Leads the work with agencies partners to develop messaging, creative assets, consumer and shopper programs
• Leads the high performance Retail Marketing teams
• Works in close relationship with internal partners and the cross functional teams
• Maintains the performance of various marketing channels and campaigns to understand the impact of campaigns on purchasing behaviors and brand equity
• Collaborates with the Digital & Ecommerce team to develop most effective ways to reach the target consumers
• Collaborates with the Data & Insights team to gain deep understanding of the consumer, markets and trends
• Collaborates with the Product Development team to develop successful brand innovation
• Works in close partnership with the Sales Planning team to develop category stories, channel strategies, pricing, and forecasting

Qualifications

• 7+ years of progressive work experience in marketing, CPG experience preferred
• Demonstrated ability to develop and execute a business plan, possess marketing creativity
• Demonstrated leadership and sound decision-making ability with track record of achieving results.
• Ability to inspire and drive internal teams with a sense of urgency.
• Must have demonstrated knowledge of all aspects of the marketing mix and sound understanding of the current trends in consumer acquisition techniques (digital, content creation, user experience, etc).
• Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives
• Excellent written and verbal communication skills
• Able to manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• Highly attention to detail and quality standards