Marketing Director (Remote)

Key Responsibilities

• Develop and execute internal marketing plan; plan quarterly campaigns, set KPIs, adjust based on performance data.
• Build, edit, and optimize pages in GoHighLevel or similar; write copy and structure pages.
• Own full lifecycle nurture sequences, launch campaigns, re-engagement flows, list segmentation; write copy, build automations, monitor deliverability.
• Manage and optimize AI-powered DM funnel; write and refine scripts, monitor conversion rates, A/B test messaging.
• Continuously test and improve every funnel stage (ad click to page visit, page visit to lead, lead to call booked, call booked to call held).
• Work with media buyer on ad strategy, audience targeting, creative direction, budget allocation.
• Work with social media manager to align organic content with pipeline goals.
• Own weekly and monthly performance reporting; track traffic, leads, CPL, calls booked, conversion rates, CAC.
• Plan and execute marketing launches for agency's own offers; coordinate assets, timelines, cross-channel promotion.
• Manage and optimize tools (GoHighLevel, email platforms, landing page builders, tracking/attribution, AI marketing tools).

Success Metrics

• Sales team has consistently full calendar of qualified discovery calls weekly.
• Traffic and lead volume hit or exceed monthly targets.
• Funnels convert at or above benchmarks (pages, emails, DMs work as one system).
• Campaigns and launches go out on time with all assets ready.
• Clear articulation of what's working, what's underperforming, and fix plans backed by data.

Requirements

• 4+ years hands-on marketing experience, ideally running marketing for a service-based business, agency, or high-ticket offer.
• Proven track record of building funnels that generate qualified leads and sales calls (not just brand awareness).
• Strong copywriting skills: can write high-converting sales page, email sequence, and DM script without a copywriter.
• Experience with landing page builders and CRM platforms (GoHighLevel, ClickFunnels, Unbounce, HubSpot, or similar).
• Experience managing or coordinating paid media campaigns (Meta Ads, Google Ads) - know the language and direct strategy.
• Comfortable with marketing analytics (CPL, CAC, ROAS, conversion rates, attribution).
• Experience with email/SMS marketing platforms and automation workflows.
• Self-directed; proactive in identifying needs and taking action.
• Strong project management skills to manage timelines, coordinate with multiple team members, and keep launches on track.

Preferred Qualifications

• Experience marketing premium services ($2,500+/month offers).
• Familiarity with GoHighLevel specifically.
• Experience with AI tools for marketing workflows (chatbots, AI copy tools, automation).
• Experience with Meta Ads creative briefing and audience strategy.
• Background in or understanding of coaching, consulting, or expert-led business space.

About Working Here

• Fully remote, US-based team.
• Fast-moving, execution-heavy culture (build, don't just plan).
• Direct communication - no politics, no fluff.
• Work directly with CEO; real ownership of marketing function.