Marketing Director, Biomarkers

About the role

The Marketing Director, Biomarkers leads the marketing strategy for Photocure's growing molecular diagnostics and biomarker portfolio (AssureMDx). The role develops and executes integrated marketing strategies to accelerate physician adoption, support commercial growth, strengthen market access, and establish the foundation for future product expansion across the precision medicine portfolio. It initially focuses on commercialization of centralized laboratory-developed testing (LDT) services while supporting the long-term strategic transition toward distributed FDA-regulated in vitro diagnostic (IVD) products. Photocure’s strategy delivers innovative diagnostic and data offerings to improve decision making in precision medicine within uro-oncology. Following the acquisition of Vesica Health and AssureMDx (urine-based) biomarker, the company aims to build a leadership position in biomarkers, ensuring development and commercial success of AssureMDx in the US market initially while exploring global opportunities.

Responsibilities

• Lead commercial launch readiness planning, including launch milestones, customer targeting, message testing, field readiness, KPI development, and post-launch performance tracking.
• Develop and execute comprehensive commercial marketing strategies supporting the biomarker portfolio.
• Build annual and multi-year strategic marketing plans aligned with corporate objectives.
• Identify market opportunities through customer research, competitive intelligence, physician insights, reimbursement changes and market analytics.
• Develop product positioning, segmentation, targeting, and messaging strategies.
• Analyze physician utilization trends, customer segmentation, referral behavior, and commercial performance.
• Develop dashboards and performance metrics that guide commercial decision making.
• Lead annual marketing planning and budget development.
• Lead lifecycle management of current and future molecular diagnostic products.
• Develop differentiated positioning and value propositions for physicians, hospitals, laboratories, payers, and integrated delivery networks.
• Partner with Clinical and Medical Affairs to translate scientific evidence into clinically meaningful marketing materials.
• Develop launch strategies for new products, indications, and market expansions.
• Create promotional materials that comply with applicable regulatory and promotional requirements.
• Lead development of integrated digital marketing strategies across physician and healthcare professional audiences.
• Partner closely with Commercial Sales Leadership to develop sales enablement tools, customer messaging, objection handling resources, competitive positioning, and training programs.
• Oversee development and implementation of physician and patient-facing digital portals that support education, engagement, ordering workflows, and adoption.
• Support key account strategies for integrated health systems and Large Urology Group Practice Associations (LUGPA).
• Collaborate with Market Access to communicate reimbursement, clinical utility, and health economic value propositions.
• Translate complex molecular biology, genomics, clinical validation studies, and health economic evidence into compelling commercial messaging.
• Support development