Marketing Director & Agency Launch Leader

Key Responsibilities

• Design and oversee full website strategy and development
• Develop and execute comprehensive SEO strategy
• Manage Google and Meta paid advertising campaigns
• Build and grow organic social media presence
• Oversee professional photo and video production strategy
• Develop and manage email marketing systems
• Refine and elevate brand positioning across all platforms
• Track performance metrics including traffic, cost per lead, and conversion rates
• Identify marketing gaps and strategic growth opportunities
• Source and vet freelancers, agencies, or specialists when needed
• Oversee execution while maintaining strategic control
• Build scalable, documented processes that can be replicated
• Create repeatable marketing frameworks for trade businesses
• Prepare systems to onboard additional specialty construction clients
• Contribute to agency structure, service packaging, and pricing
• Help formalize long-term revenue-share and ownership structure

Qualifications

• Proven experience executing multi-channel marketing strategy
• Demonstrated success with SEO, paid advertising, and digital campaign performance
• Experience managing vendors, freelancers, or contractors
• Strong analytical ability with performance tracking and KPI management
• Entrepreneurial mindset with an ownership mentality
• Ability to work independently without constant oversight
• Willingness to reside in or relocate to Savannah, GA