Marketing Director (71749)

About the role

Prioritizing the vision of being the preferred provider of care and employer of choice, Priority Management Group seeks a Clinical Marketing Director to join its dynamic team. The ideal candidate should share this vision and possess the necessary skills and qualifications.

Responsibilities

• Develop and implement marketing strategies to enhance the reputation of the facility
• Collaborate with internal teams to align marketing efforts with overall organizational goals
• Manage and oversee the creation and distribution of promotional materials
• Engage with community groups and agencies to promote the facility's services
• Assist in the development and execution of educational programs for residents and families
• Ensure compliance with all relevant laws, regulations, and guidelines
• Monitor and report on the effectiveness of marketing initiatives

Requirements

• Advanced training in hospital or nursing facility administration
• Knowledgeable of nursing and medical practices and procedures
• Understanding of laws, regulations, and guidelines pertaining to nursing facility administration
• Ability to work harmoniously with other personnel
• Patience, tact, cheerful disposition, enthusiasm, and willingness to handle personnel based on their maturity levels
• Willingness to seek new methods and principles and incorporate them into existing practices
• Ability to maintain good personnel relations and employee morale

Qualifications

• Bachelor’s degree from an accredited college/university or equivalent
• Five (5) years of experience in marketing/public relations in a health care setting (may be recognized in lieu of a bachelor’s degree)
• Thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations, etc., as they relate to nursing facility operations
• Ability to plan, organize, and effectively present ideals and concepts to community groups/agencies
• Ability to communicate effectively, orally and in writing
• Ability to assimilate information from a variety of sources, analyze information, and make recommendations to the Administrator

Skills

• Strong communication and interpersonal skills
• Excellent organizational and time management skills
• Ability to work independently and collaboratively
• Proficiency in marketing and public relations software
• Knowledge of healthcare industry trends and best practices

Benefits

Priority Management Group offers a comprehensive benefits package including health insurance, retirement plans, paid time off, and professional development opportunities.

Pay

The salary range for this position is $XX,XXX - $XXXX per year.

Schedule

The Clinical Marketing Director will work a standard Monday through Friday schedule with occasional evening and weekend hours as needed.