Marketing & Digital Engagement Intern

Job Description

The Marketing and Communications Intern will support RF staff and campus stakeholders in the following areas:

• Work closely with colleagues to identify and achieve marketing and communications goals through content generation, deployment, and management of marketing campaigns that promote RF and SUNY research and economic development activities, programs, and achievements.
• Create and manage engaging content across various platforms, including social media, web, and various marketing collateral, and strategically disseminate it to relevant segments of SUNY and RF stakeholders.
• Drive interest and engagement for RF events, activities, and opportunities through various digital platforms.
• Advocate, through tactical execution of social media and other outreach plans, by identifying key influencers, trending topics, and conversations which are hyper-relevant to SUNY's research and economic development portfolio.
• Create and design various materials for print and digital collateral.
• Ensure projects are completed with high quality and on schedule.
• Coordinate output of internal and external digital marketing efforts on social media, including scheduling, targeting, and billing while utilizing tools such as Google Analytics, CoSchedule, Mailchimp, etc.
• Proactively measure and adjust communications performance by tracking campaigns, monitoring social channels, and analyzing impact of digital marketing efforts to constantly optimize for the highest possible return on investment (ROI) for these activities.
• Enhance search engine optimization and oversee search engine marketing efforts for RF-related content to reach a broader audience.
• Leverage micro-content from longer written and video pieces, utilize hashtags, and demonstrate know how around creating dynamic interactions via rich media.
• Easily connect the dots between marketing and communications, understanding and effectively navigating the delicate balance between serving a highly diverse audience and growing an international brand.
• Be an ace communicator who understands the dynamic needs of various stakeholders throughout RF and SUNY.
• Aid and support with the coordination of both physical and virtual conferences, showcases, meetings, seminars, workshops, and other events as needed.

Requirements

• Currently enrolled in an accredited degree program, a student from the State University of New York (SUNY) colleges and universities is preferred but not required.
• Has a deep interest in social media, digital marketing, and/or graphic design.
• Desire to understand/learn complex technical information and turn into simplified, easily digestible content.
• Storyteller's mindset with a keen sense of what will make a good story for engagement.
• Strong knowledge and understanding of key social media platforms and tools including but not limited to Facebook, LinkedIn, YouTube, Instagram and Twitter.
• A self-starter with natural curiosity for learning.
• Ability to prioritize and handle many tasks simultaneously in a fast-paced environment.
• Strong organizational and collaboration skills.
• Open to learn or has knowledge of web-based tools such as, Google Analytics, Google Suite, MailChimp, and similar media distribution/management tools.
• Excellent written and verbal communications skills across all communication formats.
• Flexibility to travel periodically to provide support at select events.