Marketing Designer

Overview

We are looking for a driven and passionate Marketing Designer to join our creative team at our agency. In this role, you will be responsible for designing high-quality, visually appealing digital assets and campaigns for a variety of clients. Your designs will be used across a range of platforms, including compelling static and animated social ads, marketing emails, and landing pages for a variety of exciting brands.

About Anchour

Anchor is a creative agency of 38 and growing, focused on building unforgettable brands and digital experiences that help businesses punch above their weight. Headquartered in Maine, we specialize in serving SMBs and startups across industries like consumer goods, home services, financial services, retail, and professional services. As a full-service agency, we offer strategy, branding, website design, development, copywriting, and performance marketing solutions. At Anchour, we believe in cultivating an inclusive environment where creativity, curiosity, and collaboration thrive.

What You’ll Do

• Create Scroll-Stopping Ads: Develop innovative and high-performing static and animated Meta ads that captivate audiences and drive conversions, using tools like Figma, CapCut, Canva, and After Effects.
• Ideate & Conceptualize: Collaborate with strategists and marketers to brainstorm and execute fresh, bold creative ideas for ads and campaigns that stand out in crowded digital spaces.
• Craft Engaging Emails: Design visually compelling email templates and campaigns, ensuring they align with best practices for performance and user engagement.
• Support Multi-Channel Campaigns: Design assets for additional platforms like Google Display and landing pages, ensuring consistency and alignment with brand guidelines.
• Keep Creative Fresh: Regularly refresh and optimize high-performing creative based on campaign performance data, ensuring ads and emails remain relevant and effective.
• Collaborate Across Teams: Work closely with strategists, copywriters, and marketers to align creative direction with campaign goals and audience needs.
• Add Animation and Motion to Ads: Add animation and motion to ads and creative assets, leveraging tools like CapCut, Figma, Canva, and After Effects to bring dynamic ideas to life.
• Experiment & Innovate: Test new concepts, visual styles, and creative approaches to discover what resonates with audiences and drives results.
• Present & Refine Designs: Confidently share your creative work with clients, articulate your thinking, and incorporate feedback to deliver polished final assets.
• Manage Your Workflow: Stay organized and manage your time effectively to meet deadlines in a fast-paced, collaborative environment.
• Stay Ahead of Trends: Keep up with design and platform trends, exploring new creative ideas that elevate our work and push boundaries.

What We’d Like To See

• Proven Expertise: 3+ years of experience in a design role focused on Meta ads, email marketing, or performance-driven campaigns, preferably in an agency or for high-performing brands.
• Figma Mastery: Extensive experience designing in Figma, including creating templates, prototypes, and layouts for both ads and emails.
• CapCut Proficiency: Familiarity with CapCut to create and refine light animations for Meta ads and short-form digital content.
• Strong Adobe Skills: Working knowledge of Photoshop, Illustrator, and After Effects for secondary design tasks.
• Email Expertise: A strong understanding of email marketing best practices, responsive design principles, and user-centric layouts.
• Meta Advertising Know-How: Deep familiarity with Meta ad formats, specs, and design best practices for performance marketing.
• Portfolio of Results-Driven Work: A portfolio showcasing your ability to create engaging digital designs that meet campaign objectives and drive results.
• Detail-Oriented & Strategic: A keen eye for detail, typography, composition, and hierarchy, paired with the ability to think strategically about design’s role in achieving performance goals.
• Adaptable & Curious: A growth-oriented mindset, with a willingness to learn new tools, trends, and techniques.
• Team Player: Excellent communication and collaboration skills, working seamlessly with strategists, copywriters, and marketers to bring ideas to life.