Marketing Copywriter- Hybrid- Journeys

About the role

The Marketing Copywriter will help shape the voice, storytelling, and content strategy for Journeys across key marketing channels. This role will lead the development of compelling, brand-right copy for seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, site and blog content, and in-store experiences. Reporting to the Creative Lifestyle & Copy Manager, the Marketing Copywriter will serve as a strategic creative partner to Creative, E-commerce, Brand, and other cross-functional teams. This person will bring a strong understanding of youth culture, fashion, footwear, retail, and digital marketing to develop compelling, search-optimized content that connects with our audience, strengthens brand visibility across traditional and emerging search platforms, and drives business results. The ideal candidate understands SEO/GEO, evolving search behaviors, and the growing role of AI-powered discovery, and knows how to create content that is relevant, engaging, and discoverable across search engines, e-commerce platforms, AI tools, and digital channels.

Responsibilities

• Create marketing copy and content across seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, blog, and in-store channels.
• Stay current on evolving search behaviors, including changes in SEO/GEO, generative AI, LLMs, and AI-powered search. Apply these insights to help ensure Journeys content remains relevant, useful, and discoverable.
• Partner with E-commerce and Digital teams to ensure copy supports brand strategy, customer journey, conversion goals, and overall business objectives.
• Concept creative copy for seasonal campaigns, including narratives, taglines, messaging frameworks, editorial concepts, and channel-specific storytelling.
• Help define and evolve Journeys’ brand voice and copy standards, ensuring consistency while allowing messaging to flex appropriately across audiences, channels, and moments.
• Conduct ongoing trend, competitor, cultural, consumer, and search research to identify opportunities for relevant and differentiated messaging.
• Translate youth culture, fashion, footwear, social, and digital trends into compelling brand storytelling and marketing opportunities.
• Collaborate with designers, art directors, marketers, social teams, e-commerce partners, agencies, and other creative disciplines to develop cohesive seasonal campaigns and experiences.
• Edit and elevate copy from internal and external partners, providing thoughtful feedback on voice, strategy, clarity, grammar, and effectiveness.
• Use performance insights, analytics