Marketing Coordinator Tradefairs (f/m/d)

Visit the future with Easyfairs. As one of the fastest-growing event companies in the world, we organize more than 200 events annually across over a dozen European countries. We create unique networking and business platforms, both live and online, 365 days a year.

About the role

We are currently looking for a full-time (40 hours/week), permanent Marketing Coordinator to join our team in Geneva. You will coordinate the implementation of the 360-degree marketing plan for our trade fairs and take on both administrative and marketing-related tasks. As a team player, you’ll work with the team to achieve our marketing goals and enhance the customer experience both before and during the events.

Responsibilities

• Develop and implement a targeted content strategy for our trade fairs with the Head of Event
• Design and creation of target group-oriented content for digital communication
• Support the creation and maintenance of website content, marketing materials, visitor newsletters, email campaigns, and media partnerships
• Further develop the website’s content and technical aspects as well as implementation of the SEO/SEA strategy in collaboration with the Head of Event and an external supplier
• Identify and establish new partnerships with industry associations, networks, clusters, and trade media in collaboration with the Head of Event
• Coordinate and support content partners, speakers, and the implementation of content formats both online and on-site at trade fairs
• Conceptualize and deliver relevant industry topics through speaker forums, special exhibition areas, guided tours, and other content formats in collaboration with the Head of Event and external supplier
• Manage partnership agreements with event partners, including ongoing relationship management and ensuring the delivery of agreed services
• Create on-site video support about exhibitors’ news and during the show
• Support the sales team throughout the entire process of attracting and managing exhibitors
• Contribute to the development and implementation of exhibitor and visitor communications

Requirements

• Successfully completed vocational training or a degree in Marketing, Social Media, Multimedia, or a comparable qualification
• Initial relevant professional experience, ideally within the events, exhibitions, congress, or high-precision industry (watchmaking, micro technology, medtech, etc.)
• Creativity and enthusiasm for developing new concepts and independently bringing them to life
• Strong interest in campaign creation for B2B events
• Excellent communication, presentation, and social media skills
• High level of commitment, attention to detail, organizational skills, and a structured approach to work
• Experience working with content management systems, preferably WordPress
• Ideally, experience in producing business videos, from editing through to finalization
• Reliable and professional in dealing with internal and external stakeholders

Skills

• Excellent written and spoken French and English language skills; German would be a plus

Benefits

• A varied, meaningful, and responsible role in an international environment
• A highly motivated, dynamic, international team with an excellent working atmosphere
• A culture of constructive feedback, openness, quick decision-making, and numerous company events and incentives
• Mobile, flexible workspaces, home office and remote working options
• 30 days’ holiday and flexible working hours
• Modern and ergonomic workspaces in the office
• Comprehensive training and development program supporting both professional and personal growth