Marketing Content Writer

About the role

EPIC Insurance Brokers & Consultants is a rapidly growing firm in the insurance industry, known for its strong values and commitment to growth. Founded in 2007, EPIC has over 3,000 employees nationwide, with headquarters in New York City. The company focuses on providing local market knowledge and industry expertise to support clients' regional and global needs.

Responsibilities

• Build EPIC's Content Engine
• Write and produce compelling content across formats, including internal announcements, marketing and sales collateral, intranet content, web copy, social posts, thought leadership, and scripts.
• Design and implement templates, prompt libraries, and modular messaging components grounded in strong copywriting principles.
• Develop scalable content workflows that improve efficiency while ensuring quality, consistency, compliance, and brand integrity.
• Maintain governance frameworks that uphold voice, tone, accuracy, and regulatory standards.
• Write and refine copy standards, messaging guidelines, and narrative frameworks used by teams and AI tools.
• Conduct content reviews and provide editorial direction to ensure clarity and consistency at scale.
• Partner across the business, collaborating with Communications, Brand, Marketing, Sales Enablement, and subject matter experts to translate complex ideas into clear, compelling content.
• Provide strategic copywriting support for executive communications, flagship initiatives, and high-visibility narratives.
• Improve content speed and performance using copywriting expertise to continuously improve outputs and train models to better reflect EPIC’s brand voice.

Requirements

Required: 5+ years in editorial and writing roles, content strategy or communications; demonstrated copywriting expertise, strong command of tone, clarity, narrative structure, and messaging hierarchy; hands-on experience with AI content tools, automated content workflows, and structured content systems; strong understanding of content governance and brand voice.

PREFERRED: Experience in regulated industries (insurance, financial services, healthcare); background in internal/external communications or editorial leadership.

Qualifications

Required: Bachelor's degree in Communications, English, Journalism, or related field; relevant certifications in copywriting or content strategy.

Skills

Strong copywriting skills, ability to write clear, engaging messaging, proficiency in AI content tools, and experience with content governance and brand voice.

Benefits

Generous Paid Time Off, Managed PTO, Paid parental leave, pregnancy disability and bonding leave, organ donor/bone marrow donor leave, 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs.

Pay

The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data.

Schedule

Hybrid (3 days per week in-office) is preferred in one of the following offices: Atlanta (Sandy Springs) GA; Chicago IL; or San Ramon, CA. But the hiring team is open to fully remote for well-qualified candidates with insurance industry experience.