Marketing Content Creator

Internal Application Deadline: 10/12/2026 at 4:30pm CT

About the role

The Marketing Content Creator brings Belmark's story to life through visual, video, and social content. This role is responsible for creating, publishing, and optimizing content across social and digital channels to drive engagement, awareness, and action.

Working conditions: normal office environment; normal manufacturing environment; possible exposure to vibrations, noise, and chemical odors.

Responsibilities

• Create digital assets including graphics, videos, photos, and campaign visuals.
• Shoot and edit short-form video content using platform-native styles, trending formats, captions, and pacing that drives engagement.
• Coordinate outside vendors and creators for video production — managing briefs, timelines, creative reviews, feedback, approvals, and asset delivery.
• Maintain a consistent visual brand across all platforms.
• Manage and post content across social media platforms — plan content calendars, create and schedule posts.
• Write captions and adapt messaging for each platform's audience.
• Monitor engagement and respond to comments or messages as appropriate.
• Identify trends and opportunities for growth.
• Develop and maintain Belmark's unique brand voice across all platforms, positioning the company as a thought leader in the packaging industry.
• Work across departments — sales, operations, leadership, and subject matter experts — to gather thought leadership insights and turn them into content.
• Translate industry expertise and company perspective into articles, social content, and video that build Belmark's authority and reputation.
• Write and optimize website articles and content for search engine optimization (SEO) and answer engine optimization (AEO), so content performs well in both traditional search and AI-driven search results.
• Stay current on evolving SEO and AEO best practices and apply them to content planning and publishing.
• Track social and content performance metrics. Provide regular reporting and insights. Test and optimize content for stronger engagement and conversion.
• Work closely with the Marketing Content Manager to bring stories to life visually. Partner with marketing, design, and sales teams to create targeted, on-brand content that drive sales outcomes.
• Execute creative direction set