Marketing Content Analyst

About the Opportunity

Designed for early-career professionals eager to build business skills in an AI-enabled economy, you'll play a key part in powering one of America's largest B2B Business Supplies eCommerce platforms. Working with information from hundreds of manufacturers and more than 100,000 products, you'll transform raw supplier data into compelling, customer-friendly content to help businesses confidently search for, evaluate, and purchase the products they need. Located within our Digital Marketing team, this is not a traditional marketing role, but rather, part of its technical backbone. Sitting at intersection of business, eCommerce operations and technology, this role will manage and optimize large quantities of product information to help transform our legacy systems and continuously improve processes at scale through AI-enabled tools. No prior AI experience required – we recognize that everyone is encountering and adapting to these tools from different starting points. Whether you worked your way through college in retail, restaurant or hospitality services, or built experiences through athletics, internships and student organizations, this role is equally ideal for individuals of both technical and non-technical backgrounds who are naturally curious, enjoy solving problems, and are excited by the opportunity to use emerging technology to work smarter.

Location

This role will operate in a hybrid working environment, meaning employees will work partly remote and partly in-office, with in-office time required for training. The primary in-office location for this role is located at our Corporate Headquarters Office in Brockton, MA. W.B. Mason will not provide relocation assistance for this position.

Benefits

• $52,500 - $57,500 salary
• Blue Cross Blue Shield Health Plans with $0 deductible (in-network) for all plans, with various plan designs to meet you and your family's needs
• Company-paid Cell Phone Plan with unlimited text, talk and data; add a family member for only $55/month per line!
• Superior Dental / Vision coverage, FSAs, free EAP, Company-paid life insurance, 401(k) and more!

Responsibilities

• Own the totality of onboarding and launching new product offerings from start to finish
• Maintain the upkeep and overall quality of online product descriptions, selling copy, images, and attributes in order to deliver a best-in-class shopping experience on wbmason.com
• Utilize a mix of semi-automated and manual processes to populate structured content for retail web display
• Adapt existing processes to account for diverse and changing inputs while maintaining a high standard of work quality and completeness
• Collaborate effectively with internal company stakeholders to ensure content is accurate and updated in a timely manner
• Attain an understanding of how to leverage contracted third-party product content solutions
• Develop competency in using PIM (Product Information Management) to complete day-to-day tasks
• Enhance our item content, ensuring critical pieces of information are present and accurate
• Review, prepare, and edit item content from partners to ensure it is in line with W.B. Mason quality standards
• Load large sets of data into our PIM, InRiver
• Ensure proper item classification and collaborate with Site Merchandising Team on potential new categories as we expand our selection
• Review PDPs (Product Display Pages) to ensure data is displaying properly
• Provide quality assurance with periodic audits on existing content
• Field and execute on the set-up of customer-specific items online
• Pitch in on related projects as needed

Qualifications

Required:

• College level proficiency in Microsoft Excel required
• Proficiency in Microsoft Office applications
• Strong verbal and written communication skills
• Team-player with strong interpersonal tact
• Self-starter, ability to take disciplined initiative to solve problems
• Analytical thinking, with keen attention to detail
• Exceptional time-management skills; ability to meet strict deadlines
• Ability to work in a fast-paced environment and exercise sound judgment
• Bachelors' Degree (BS or BA) required
• Microsoft Excel experience and collegiate-level proficiency required
• 0 year's professional experience required; any recent prior experience in customer service roles, athletics or internships are a plus

Nice-to-have:

• Any technical skills such as: coding, R, Python, Tableau, SQL, Power BI, etc. are a plus
• Any advanced AI skills such as building Agentic AI or workflows are a plus
• Any prior PIM experience managing PDP content in an e-commerce environment is preferred, but not required

Physical Demands

While performing the duties of this job, the employee is regularly required to stand, walk, speak, and hear. The employee is frequently required to sit. The employee is occasionally required to use hands and fingers for data entry. The employee must regularly lift and/or move up to 25 pounds.