Marketing Communications Associate

About the Role

Develop and manage the execution of marketing, advertising, and promotional activities and campaigns for our markets, brands, and product categories.

Responsibilities

• Support the planning and execution of marketing initiatives, including Public Relations, Advertising, Sales Collateral, Promotions, Special Events, Trade Shows, and Communications (internal and external).
• Assist in advertising campaigns across customer-facing platforms.
• Measure, analyze, and report on the performance of marketing campaigns, advertising, and paid media to maximize ROI.
• Help implement and adjust multi-channel marketing strategies to promote the brand and products.
• Participate in the ideation, development, and execution of marketing campaigns and promotional materials.
• Assist in creating targeted advertising copy/content for specific markets or products.
• Help distribute promotional content across various media channels.
• Assist with acquiring and managing product influencers, endorsements, reviews, samples, and other promotional tactics to boost awareness and sales.
• Collaborate with graphics teams, marketing personnel, and other stakeholders to efficiently complete promotional campaigns.
• Coordinate with the PR agency to ensure maximum brand exposure.
• Maintain the product launch calendar for new items.
• Plan and manage the digital newsletter, balancing educational and sales-focused content.
• Assist in producing promotional materials like flyers, billboards, banners, and digital content.
• Act as a liaison between the company and external organizations for advertising and promotions.
• Edit and review all promotional and advertising content for accuracy and consistency with brand standards.
• Assist in other areas, as assigned.

Requirements

• Bachelor’s Degree or equivalent in Marketing or Communications.
• 2-4 years of experience in marketing, advertising, or related field.
• Ability to handle moderately complex issues and problems and refer more complex issues to higher-level staff.
• Excellent oral and written communication skills.
• Strong organizational and follow-up skills with attention to detail.
• Ability to work both as part of a team and independently, demonstrate initiative, and multitask in a fast-paced environment.
• Conceptual thinking, interpersonal, planning, and project management skills.
• Knowledge of Asana or other project management tools is a plus.
• Creativity and a proactive mindset for generating new ideas and marketing strategies.
• Strong analytical skills to interpret data and make informed decisions for optimizing marketing campaigns.
• Strong MS Office skills.
• Experience with CRM systems like HubSpot or Microsoft Dynamics.
• Knowledge of content management systems like WordPress or similar platforms.
• Familiarity with graphic design tools (Adobe Creative Suite, etc.) is a plus.
• Experience working in sales-driven marketing environments where product launches are frequent.
• Knowledge of SEO and digital marketing best practices.
• Proficiency in digital marketing strategies, including social media, email marketing, and content distribution across multiple platforms.
• Experience with promotional material production (e.g., flyers, banners, digital assets) and working with graphic designers.
• Attention to detail for reviewing and editing promotional content to ensure consistency with brand standards.

Working Conditions

Regular office environment.

Key Relationships

• All PNY staff members
• Vendors, Customers, and Partners

Pay

The base salary range for this position is $50,000.00 to $60,000.00; the exact salary depends on several factors such as experience, skills, education, and budget.

Benefits

• Medical, dental, and vision coverage
• Basic life and AD&D coverage
• Short- and long-term disability
• 401(k) retirement plan
• Annual discretionary salary increases and bonuses
• Paid company holidays
• Paid time off
• Company-paid training
• Optional benefits including tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans

Schedule

Monday–Friday, 9:00 AM – 6:00 PM, with a 1-hour lunch break.