Marketing Communications Associate

Email & CRM Marketing

Lead the creation, execution, and optimization of marketing campaigns using Account Engagement (or similar CRM/email platforms), including email marketing, and lead nurturing. Coordinate with the Marketing team for development of applicable landing pages.

Develop, design, and execute segmented newsletters with a regular cadence to engage targeted audiences. Implement drip campaigns that nurture leads, enhance engagement, and improve conversion rates.

Create a repository of pre-written text and email templates for sales teams, including Loan Originators, Inside Sales (BAT Team), and Account Executives. Optimize messaging through A/B testing, audience segmentation, and performance insights.

Ensure messaging aligns with brand guidelines and is tailored for each audience segment. Continuously analyze email performance metrics (open rates, CTRs, conversions) and optimize campaigns accordingly.

Segmentation & Data-Driven Marketing

Develop segmentation strategies to target specific audiences and improve engagement throughout the customer journey. Ensure CRM lists are well-maintained and segmented for effective outreach.

Collaborate with sales and marketing teams to align messaging with audience needs.

Marketing Support

Work closely with the Event Manager to develop pre- and post-event communication plans that increase attendance and engagement. Ensure event invites, reminders, and follow-ups are targeted using the right CRM segments.

Support Account Executives in pre-scheduling meetings with event attendees. Capture high-quality photos and videos of company events, workplace activities, and other relevant content for social media and internal communications.

Work with the marketing team to create engaging visual content that aligns with branding and storytelling goals. Edit and optimize images and videos for various platforms, including social media, internal newsletters, and corporate messaging.

Performance Tracking & Optimization

Track and report on campaign performance, making data-driven decisions to continuously optimize effectiveness. Monitor key performance metrics, such as email open rates, CTRs, conversions, and lead engagement.

Continuously refine email timing, messaging, and content based on data insights.