Marketing Campaigns Manager

Job Scope

GenScript is seeking a Marketing Campaigns Manager, International, to support the Integrated Communications & Content department.

Key Responsibilities

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns.
• Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods.
• Oversee the creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.
• Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points.
• Optimize the marketing campaign process and management tools to ensure the high-quality and timely production/implementation of all campaign/event materials.
• Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.
• Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.

Qualifications

• Bachelor’s degree or above, major is not limited.
• 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution.
• Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies.
• Experience in planning and implementing large-scale online/offline activities is preferred.
• Strong market insight, analytical ability and strategic thinking.
• Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness.
• Ability to juggle multiple objectives, projects and tasks and deliver within deadlines.
• Fluent spoken English, excellent reading and writing skills are required.

Benefits

• Medical, dental, and vision insurance.
• A 401(k) retirement plan with a company match that vests fully on day one.
• Paid parental leave after just three (3) months of employment.
• A paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays.
• Flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance.
• Commuter benefits, well-being initiatives, and peer-to-peer recognition programs.