Marketing Campaign Manager

About the role

Because of Young Life’s exclusive Christian purposes of evangelism and discipleship as set forth in its Articles of Incorporation and in these Bylaws, and to reflect what has always been and will continue to be the position of Young Life, specifically the Christian belief that each and every employee and volunteer of the corporation should minister as a servant of God with the primary responsibility of proclaiming the gospel of Jesus Christ and, as such, is an integral part of the Christian mission and ministry of the corporation, Young Life shall only employ individuals or enlist volunteer leaders who: (a) profess a belief in Jesus Christ as their personal Savior and Lord; and (b) subscribe to the statements and policies required of all Young Life staff, including the Young Life Statement of Faith. Therefore, employees and volunteers of Young Life, during working and nonworking hours, shall: (i) be ready, willing and able to fulfill such ministry functions as may be required by the organization; (ii) refrain from conduct and statements that detract from the biblical standards taught and supported by Young Life, and (iii) abide by all policies and practices of Young Life including, without limitation, those related to religious belief or ministry activities. At Young Life, our mission is to introduce adolescents to Jesus Christ and help them grow in their faith. We invite you to join us in this life-changing work, building relationships and creating spaces where young people feel seen, known, and loved.

Responsibilities

• Lead the creation and optimization of multi-channel marketing strategies to drive engagement, revenue, or brand awareness.
• Independently manage project timelines and deliverables from concept to launch, often handling multiple tasks simultaneously.
• Experience with digital marketing platforms and metrics to track performance, analyze behavior, and provide actionable insights for optimization.
• Oversee and update content across various digital communication tools, ensuring adherence to style guides and communication standards.
• Act as a central point of contact, communicating campaign objectives and results to stakeholders to facilitate data-driven decisions.
• Serves as a thought partner for campaign directors across the mission of Young Life around the world in audience segmentation, offer creation and alignment, distribution strategies, reporting, and project management and coordination.
• Execute strategies developed in partnership with the Marketing Director and respective Vice Presidents of Development.
• Write compelling, mission-aligned content for a variety of audiences and formats, including email, social, direct response appeals, donor reports, and landing pages. Create messaging to combat donor attrition and improve retention.
• Develop on-brand visual assets using Canva (or other tools) for digital and print distribution. Collaborate with internal designers and writers when needed.
• Plan, write, design, and manage donor email journeys using platforms like Emma and Salesforce Marketing Cloud.
• Oversee content and light design updates on key donor-facing webpages using platforms such as TimeSites or open CMS systems.
• Lead and execute projects independently, coordinating with development, creative, and field teams. Own timelines and deliverables from concept to launch.
• Leverage Salesforce reports, Google Analytics, Meta Ads reporting, and other digital platforms to track campaign performance. Analyze donor behavior and marketing impact to provide actionable