Marketing Associate II

About the role

Tropolis is building a best-in-class insurance agency platform from the ground up — combining the entrepreneurial strength of local agencies with modern technology and a culture of shared ownership. We’re scaling rapidly with a clear mission: Insuring Tomorrow Together. Our marketing team shapes the Tropolis brand and drives growth across a nationwide network of agencies. If you want real ownership and room to grow, we’d love to meet you!

Key Responsibilities

• Market Research & Strategy Support
• Research agency target markets, competitive landscapes, and buyer behavior to surface insights that shape marketing strategy
• Support the development of go-to-market plans for agency partners — helping translate strategy into prioritized, execution-ready initiatives
• Track industry trends and competitor activity; package findings into clear briefs and recommendations for the marketing team
• Brand & Growth
• Uphold the Tropolis brand standard across all partner touchpoints — reviewing creative output and flagging inconsistencies before they go out
• Cook up agency rebranding efforts for acquired partners, managing assets, approvals, and timelines
• Support the development of positioning and messaging for new markets or partner launches
• Campaign & Channel Execution
• Manage paid social and search campaigns (LinkedIn Ads, Google Ads) — from targeting and setup through optimization and reporting
• Maintain the company website, landing pages, and Google Business Profiles to reflect current strategy and priorities
• Support performance reporting across channels; surface what’s working and bring forward recommendations
• Operations & Tools
• Assist in building and maintaining HubSpot dashboards to give the team visibility into marketing performance
• Manage project tracking and workflow tools (Monday.com and others) to keep initiatives on schedule
• Support event planning and agency partner activations, including logistics and on-site coordination

What We’re Looking For

• Required
• 2–4 years of experience in marketing, digital marketing, or a closely related field
• Curiosity about markets, audiences, and what makes a message land — you want to understand the “why” behind campaigns
• Experience with digital marketing platforms (HubSpot, Google Ads, social media tools, etc.)
• Experience managing paid social advertising (LinkedIn Ads or Google Ads)
• Experience building and maintaining websites (WordPress, Webflow, or similar) — no direct coding experience required
• A strong eye for design and brand consistency — able to review creative work, give clear direction, and spot off-brand output
• Strong written communication skills with meticulous attention to copy quality and brand voice
• Highly organized with the ability to manage multiple workstreams, meet deadlines, and thrive in a fast-paced environment
• A collaborative team player with a positive attitude and eagerness to grow
• Nice to Have
• Background in insurance, financial services, or a similarly regulated industry
• Experience marketing to or within agency or franchise networks
• Hands-on experience with no-code automation tools (Zapier or similar)
• Photography or basic video editing experience

What We Offer

• Competitive Benefits: Comprehensive health, dental, and vision coverage
• Tropolis Purpose Plan: Eligibility for our equity incentive program that shares Tropolis’s success with every team member
• Career Growth: Real opportunities for professional development and strategic leadership in a fast-growing organization
• Work-Life Balance: Generous PTO policy and hybrid flexibility
• Mission-Driven Culture: Be part of a team making a real impact on the future of insurance