Marketing Associate

Campaign Strategy & Execution

Campaign Strategy & Execution: Plan, execute, and optimize paid and organic social media campaigns across LinkedIn, Facebook, and Instagram using data-driven strategies and AI-enhanced marketing tools
Optimize campaigns for conversions, engagement, and ROI through performance analysis, automation, and continuous testing
Develop retargeting strategies and lead-nurture funnels leveraging marketing automation and audience insights
Enhance SEO performance and monitor analytics to improve search visibility and campaign effectiveness
Track, analyze, and report on campaign performance metrics to refine strategy and identify growth opportunities

Social Media Leadership

Own and elevate our presence across Facebook, Instagram, and LinkedIn
Work with the Director of Strategy to create content calendars aligned with business goals
Engage with our audience and expand reach strategically
Supplement client teams with social assets, assistance, and strategy, as needed

Email Marketing & Lead Nurturing

Build and deploy email campaigns using Mailchimp (or similar platforms)
Support automated workflows and nurture campaigns
Assist with the creation of quarterly client e-newsletters

Data & Prospecting Support

Leverage tools to identify prospects and support outbound initiatives
Maintain and enhance marketing lists and work with CRM coordinator to integrate with NetSuite

Content & Creative Development

Create compelling blog posts, case studies, press releases, and marketing collateral that reflects our voice and industry authority
Write compelling blog posts, case studies, press releases, and marketing collateral that reflects our voice and industry authority
Write compelling blog posts, case studies, press releases, and marketing collateral that reflects our voice and industry authority
Write compelling blog posts, case studies, press releases, and marketing collateral that reflects our voice and industry authority
Create simple graphics for social and email using tools like Canva or Adobe Creative Suite
Edit short-form video content for social platforms
Collaborate with designers, strategists, and account teams to ensure brand consistency across assets
Conduct industry- and client-specific research for preliminary strategy briefs, RFPs, post-event reports, etc.

Project Management

Manage timelines, priorities, and deliverables independently
Coordinate and oversee cross-functional content meetings
Ensure campaigns launch on time and perform as expected
Track media mentions, reshare content, and establish relationships with industry press reps