Marketing Associate

Core Responsibilities

• Write, edit, and publish B2B marketing content across formats, including blog posts, email campaigns, social media posts, ebooks, sales flyers, and case studies
• Design graphics for ads, flyers, infographics, and other sales and marketing collateral, working within our established Adobe InDesign and Canva templates
• Conduct customer interviews for case studies, testimonials, and similar content
• Conduct keyword research and apply SEO best practices to content and web pages to improve organic visibility and search rankings
• Create, edit, and optimize web pages (HubSpot CMS) for SEO, usability, and conversion
• Manage email marketing and CRM programs (ActiveCampaign or similar), including list segmentation, tagging, and building automated drip/nurture campaigns
• Support Salesforce lead management, including reviewing, editing, and adding new leads as they come in
• Schedule, post, and engage on social media channels (Agorapulse), and monitor channel performance
• Plan, host, and follow up on webinars (Zoom), including registration, reporting, and lead capture
• Cover conference and event logistics, including scheduling, registration, and ordering marketing/event supplies
• Pull and analyze performance reports across social media, website, and email campaigns; summarize takeaways and recommendations
• Aid in light video editing and creation for marketing and social content (Descript)
• Conduct market, competitor, and audience research to identify content opportunities and support expansion into new market segments
• Collaborate with sales, subject matter experts, and leadership to gather input and approvals on marketing materials
• Support the execution of department- and company-wide marketing projects and initiatives
• Flex across whichever of the above needs the most attention in a given week – this role is built for someone who can pick up any hat on a small team, not just one specialty

Job Requirements

• A strong, versatile content writer, comfortable producing blogs, emails, social posts, ebooks, sales flyers, case studies, and web copy
• Solid graphic design skills, comfortable working within established Canva and Adobe InDesign templates to produce ads, flyers, infographics, and sales collateral
• Solid working knowledge of email marketing/CRM logic (ActiveCampaign or similar), including audience segmentation, tagging, and list management; deep automation-building expertise is not required, but you should be able to quickly get up to speed on our existing ActiveCampaign-to-Salesforce lead integration, including field mapping and auto-tagging that triggers drip campaigns
• A generalist mindset – comfortable doing a bit of everything on a small team rather than specializing narrowly in one channel

Desired Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
• 3-4 years of B2B marketing experience in an agency or in-house setting; experience in B2B tech, healthcare IT, or EHR marketing strongly preferred
• Experience creating, editing, and optimizing web pages, ideally in HubSpot or a similar CMS
• Experience with Salesforce or a similar CRM for lead management is a plus
• Experience pulling and interpreting performance reports from social media, website, and email platforms
• Comfortable hosting webinars and coordinating events or conferences
• Experience with paid advertising/PPC campaigns (including LinkedIn Ads) is a plus, though not currently a core need
• Experience with video editing/creation (Descript or similar) is a plus, but not required
• Proficient in Google Suite and Microsoft Office (PowerPoint, Excel)
• Familiarity with AI tools (Claude, ChatGPT) for content and research support is a plus
• Highly organized, with the ability to manage multiple projects and deadlines with minimal oversight
• Comfortable working independently in a small, fast-paced marketing team