Marketing Associate

IN THIS ROLE, YOU WILL:

• Create, test, proofread, and manage Pardot email templates
• Develop and maintain Pardot automation and engagement programs
• Assign and manage campaign codes
• Send, monitor, and report on email campaigns, automations, and daily marketing blasts
• Primary responsibility for creating and managing landing pages using Unbounce
• Collaborate with graphic designers to create and adjust email and landing page templates
• Maintain email compatibility across Windows Outlook, Web, and Mobile Email Browsers
• Manage the integrity of Pardot data in sync with Salesforce records
• Develop views and reports to support results analysis and communication
• Utilize Excel for reporting, list processing, and advanced data analysis (formulas, lookups, pivot tables, charts)
• Work closely with the Mass Market team to place and distribute marketing content
• Attend and contribute to team meetings, sharing ideas and addressing roadblocks

About You:

• Bachelor’s degree in Marketing or related field, with minimum 3.0 GPA
• 0-2 years of experience in a marketing-related role
• Pardot certification or experience with a leading marketing automation platform is a plus
• Experience with email and landing page templates (Pardot preferred)
• Familiarity with marketing automation, segmentation, list management, and customer response flows
• Proficiency in Excel and experience with Adobe Suite and/or Canva
• Basic HTML editing skills are a plus
• Image processing skills (e.g., resizing and cropping) using Canva, Adobe, or similar tools
• Knowledge and interest in financial markets
• Strong understanding of AI-powered marketing tools and strategies, including content generation, workflow automation, audience segmentation, analytics, and campaign optimization
• Stays current on emerging trends and best practices in AI marketing

Pay & Benefits:

• Annual Salary: $65,000 - $75,000
• Bonus: This position is eligible for a discretionary bonus
• Benefits: Comprehensive package including health, dental and vision insurance
• Retirement: 401K plan with Roth options
• Professional Development: Industry training and support for certification
• PTO: Flexible Time Off

About Hedgeeye:

We are a leading provider of actionable independent investment research and a premier online financial media company. At our core, we are a results-driven, constantly evolving, entrepreneurial company committed to intelligent expansion.

Hedgeeye is committed to unwavering Transparency, Accountability and Trust.