Marketing Associate

About the role

Guardian’s Marketing & Communications organization is hiring early-career professionals to grow fast, contribute from day one, and build in-demand skills across digital, analytics, paid media, creative, and marketing operations.

Responsibilities

• Deliver marketing operations, analytics, content, or digital support work using established tools, processes, and standards that support active business priorities
• Enable the successful launch of campaigns, digital experiences, reporting, insights, or creative assets with speed, accuracy, and quality
• Maintain and improve content, data, dashboards, or system inputs in line with defined standards and service-level expectations—while identifying opportunities to make processes easier, faster, or more effective
• Solve clearly-scoped problems independently and apply sound judgement when escalating more complex issues
• Collaborate across Marketing, Communications, Data & Technology, and the business to deliver against shared goals
• Build deep familiarity of Guardian’s customers, platforms, and marketing ecosystem—and grow expertise over time

Requirements

• Up to 4 years of relevant experience in end to end marketing process, integrated campaigns, analytics, digital operations, communications, content development, creative or a related field
• Hands-on experience one or more marketing or analytics platforms, such as Adobe Workfront, Adobe Analytics, Google Analytics, content management tools, paid media platforms, creative and other marketing tools
• Experience supporting campaigns, reporting, digital experiences, or operational workflows— and improving them through insight, iteration, or optimization
• Strong attention to detail and comfort working within structured processes, standards, and deadlines
• A bachelor’s degree or equivalent practical experience

Core capabilities

• Technology Savvy: Operate within marketing platforms (CMS, ad platforms, analytics/dashboards, workflow tools) by following defined processes and standards.
• Measurement & Data Literacy: Understand common marketing metrics and can validate, interpret, and summarize results to support optimization.
• Governance, Standards & QA: Apply tagging/UTM, brand/content governance, QA checks, and documentation to ensure quality and consistency.
• Integrated Channel Workflow Awareness: Understands how work moves across paid, owned, earned, creative, and analytics and where their work fits.
• Insight & Recommendation Support: Surfaces observations, issues, and opportunities clearly for channel owners/partners; escalates when needed.
• Stakeholder Service & Delivery: Delivers reliable support to marketing partners with clear handoffs, SLAs/turnaround expectations, and responsive communication.

Qualifications

• Technology Savvy: Operate within marketing platforms (CMS, ad platforms, analytics/dashboards, workflow tools) by following defined processes and standards.
• Measurement & Data Literacy: Understand common marketing metrics and can validate, interpret, and summarize results to support optimization.
• Governance, Standards & QA: Apply tagging/UTM, brand/content governance, QA checks, and documentation to ensure quality and consistency.
• Integrated Channel Workflow Awareness: Understands how work moves across paid, owned, earned, creative, and analytics and where their work fits.
• Insight & Recommendation Support: Surfaces observations, issues, and opportunities clearly for channel owners/partners; escalates when needed.
• Stakeholder Service & Delivery: Delivers reliable support to marketing partners with clear handoffs, SLAs/turnover expectations, and responsive communication.

Skills

• Technology Savvy: Operate within marketing platforms (CMS, ad platforms, analytics/dashboards, workflow tools) by following defined processes and standards.
• Measurement & Data Literacy: Understand common marketing metrics and can validate, interpret, and summarize results to support optimization.
• Governance, Standards & QA: Apply tagging/UTM, brand/content governance, QA checks, and documentation to ensure quality and consistency.
• Integrated Channel Workflow Awareness: Understands how work moves across paid, owned, earned, creative, and analytics and where their work fits.
• Insight & Recommendation Support: Surfaces observations, issues, and opportunities clearly for channel owners/partners; escalates when needed.
• Stakeholder Service & Delivery: Delivers reliable support to marketing partners with clear handoffs, SLAs/turnover expectations, and responsive communication.

Benefits

This is a range posting. We are considering applicants for Marketing Associate and Marketing Specialist roles determined by expertise and years of experience.

Pay

$59,120.00 - $88,677.50

Schedule

The primary location for this position is Bethlehem, PA, with a hybrid schedule of 3 days per week in office. Will also consider Hudson Yards NY candidates with a hybrid schedule of 3 days per week in office.