Marketing Associate

Responsibilities

• Adheres to the Credit Union's core values and Service Standards in conducting GreenState's mission and vision.
• Demonstrates a positive member service (internal and external) focus at all times.
• Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities.
• Safeguards confidentiality of member information.
• Sustains a diverse and inclusive work environment.
• Supports branch and departmental requests for advertisements, signage, collateral, and displays; assists with creation and distribution of materials in alignment with marketing standards.
• Affords support for the production, proofing, and distribution of marketing campaigns and materials to meet project timelines.
• Compiles marketing and demographic data; assists with target market initiatives and prepares routine reports.
• Partners with the graphic designer to support development of images and videos for branch displays and the website; maintains scheduling of content.
• Maintains social media accounts by posting approved content, monitoring engagement, and identifying trends; shares observations and suggestions with leadership.
• Supports updates to the website by implementing assigned changes and reviewing content for accuracy and consistency.
• Affords assistance with documenting marketing campaigns and maintaining related compliance materials.
• Tracks marketing activity and prepares reports on campaign performance for leadership review.
• Supports bonus and referral campaigns by responding to routine inquiries and maintaining tracking records; escalates issues as needed and coordinates with IT for support.
• Conducts audits to help ensure branches are using current materials and adhering to guidelines; refers inconsistencies for resolution.
• Participates in community service organizations and/or Credit Union-sponsored events annually.
• Performs other marketing support duties and special projects as assigned.

Qualifications

• Bachelor’s degree in marketing, business, or a related field, or an equivalent combination of education, training, and experience.
• Minimum of 1 year of relevant work experience.
• Basic knowledge of social media platforms and marketing concepts.
• Proficiency in Microsoft Office; familiarity with marketing or content tools preferred.
• Strong organizational, communication, and attention-to-detail skills.
• Ability to manage multiple tasks and meet deadlines within established processes.
• Ability to follow workflows and escalate issues as needed.
• Effective interpersonal skills for working with internal teams and vendors.
• Ability to support routine reporting and maintain accurate records.
• Show initiative in developing new capabilities, adapting to changing priorities, and supporting team goals.
• Must be bondable.