Marketing and Proposal Director

Position Summary

The Marketing and Proposal Director will lead the development and execution of marketing, branding, pursuit, and communications strategies in support of the firm’s business objectives, working closely with the Vice President of Client Services.

Position Responsibilities

• Team Leadership and Support
• Guide and balance team priorities
• Provide resource planning for marketing team members
• Cook with internal departments, consultants, and vendors
• Help guide individual and team skill development
• Seek opportunities to meet short-term department needs and longer-term individual career goals
• Provide hands-on support during peak workload periods and as needed to ensure successful delivery of marketing and proposal commitments
• Marketing Strategy
• Work closely with the Vice President of Client Services, project and account managers, geographic leaders, and department colleagues
• To strengthen supporting systems, processes, and tools
• To identify innovative marketing opportunities and approaches
• To outline priorities to elevate our stature, strengthen our business base, and provide outstanding support services
• Proposal Development and Management
• To develop standards and workflows to ensure effective communications between all firm stakeholders for business opportunity proposals
• To ensure consistent messaging in line with the firm’s brand is communicated throughout the proposal
• To be responsible for overall quality control and workload coordination, and, when necessary, direct participation in proposal development to ensure client requirements and submissions are delivered on time
• Brand Positioning Programs
• To advance the firm’s thought leadership through print and digital publications, videos, and direct marketing
• To lead continuous growth of the firm’s visual identity through our digital, social, print, and video materials and ads
• To work with individual offices to bolster our impact through conferences, events, and speaking opportunities
• Marketing Technology Platform Management
• To oversee and evolve the firm’s marketing technology infrastructure, including CRM systems, proposal generation tools, analytics platforms, AI-assisted marketing tools, and graphic design software
• To review and assess platforms that enhance marketing performance through improved audience engagement, internal efficiency, and competitive differentiation
• Experience Database and Proposal Generation
• To oversee the continued development and maintenance of the firm’s centralized repository of case experience descriptions, bios, and other marketing-related descriptive text, which also encompasses our proposal generation tool and repository of final proposals
• Tradeshow and Professional Organization Involvement
• To oversee the corporate tradeshow process, including working with individual offices to determine level of involvement at conferences and trade shows
• To oversee the management of tradeshow booth graphics and equipment, sponsorships, giveaways, and overall branding and exposure at professional events
• Communication
• To lead and influence communication across internal and external audiences, including internal leadership and client stakeholders
• To oversee internal communication platforms and contribute to the development of proposals, marketing collateral, and thought leadership content
• To ensure clarity, consistency, and quality across all written materials while continuing to elevate the firm’s voice and messaging

Essential Skills & Experience

• A minimum of 15 years of progressive marketing experience within the AEC industry or a comparable professional services environment, including at least 5 years of people leadership experience
• A bachelor’s degree in marketing or a related field is required
• The ability to lead a team of professionals to their fullest potential through collaboration, coaching, and timely constructive feedback
• The ability to provide a strategic link between marketing activities, brand positioning, and business outcomes
• Experience using marketing metrics to measure performance, guide decision-making, and demonstrate return on investment
• Demonstrated ability to build alignment among firm leadership, project managers, technical professionals, sales leaders, and the marketing team in support of firm-wide objectives
• Experience developing, improving, and managing marketing processes, workflows, budgets, and resource allocation across a multi-office organization
• Experience leading pursuit strategy, proposal operations, go/no-go decision making, and marketing leadership for major pursuits
• Experience leading corporate branding, digital marketing, and corporate thought leadership development
• Familiarity with marketing technology platforms, CRM systems, proposal generation tools, analytics platforms, AI-assisted marketing tools, social media, and graphic design software
• Proficiency in Adobe Creative Cloud applications is strongly preferred
• Strong written technical communication and content review skills
• Active participation in marketing or industry related (i.e., APWA, WEF, AWWA) professional organizations is preferred

About RJN Group

RJN is an employee-owned professional engineering and specialty field services firm providing sustainable underground infrastructure solutions for utility owners. We are consistently named a Zweig Group “Best firm to Work For.” Our customers are also our neighbors. We have offices from Texas and the Great Plains to the East Coast. This means that our staff are supporting the communities they live in. We are locals and take pride in keeping our communities running. Those we work for have come to associate our name with trust, creativity, reliability, and quality. We let innovation take the lead. We perform unique services for water, wastewater, and stormwater systems, by investing in leading technologies to differentiate us, while keeping costs down and efficiency up.

RJN Benefits

• Company-funded employee stock ownership plan and 401(k) matching retirement plan
• Medical, dental, vision, short- and long-term disability insurance benefits and a robust wellness program
• Flexible and hybrid work arrangements and schedule and a casual dress code
• Paid time off and holiday pay
• Tuition assistance and student loan repayment
• Professional development opportunities

RJN is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce and are committed to supporting our employees both professionally and personally.