Marketing and Communication Specialist I

About the Role

The Marketing & Communications Specialist for the Susanne M. Glasscock School of Continuing Studies (GSCS) reports to the Executive Director of Operations and is responsible for the development and implementation of communication and marketing activities that enable programs, services, events, and products to meet organizational objectives. This position works closely with the marketing team to develop and execute marketing campaigns, advise on best practices, and manage lead data.

This is a hybrid position requiring a minimum of two days in the office per week upon successful completion of the probationary period. U.S. work authorization is required.

Responsibilities

• Develops and manages communication and brand strategy for individual programs, incorporating appropriate channels.
• Recommends, manages, and executes integrated marketing plans/programs and strategies to meet business objectives.
• Guides event planning and execution.
• Manages vendors on specific projects.
• Manages program budget, goals, and objectives in alignment with organizational goals.
• Conducts market research and analysis to inform strategic marketing direction, product segmentation, and customer targeting.
• Assesses market opportunities and tracks market trends; recommends marketing improvements based on findings.
• Writes, designs, and coordinates the production of communication and marketing materials.
• Serves as a marketing point of contact for GSCS programs.
• Develops and maintains collaborative relationships with GSCS program leadership on marketing strategy and project management.
• Collaborates to initiate standardizations in processes and workflows across the school.
• Analyzes and recommends campaign strategies for individual offerings; helps implement and monitor campaigns.
• Performs all other duties as assigned.

Requirements

• Bachelor’s Degree in Marketing and Communications or related field and 2+ years of experience.
• In lieu of the educational requirement, additional related experience may be substituted on an equivalent year-for-year basis.
• Experience in a university environment or large nonprofit organization.
• Experience with email marketing, social media marketing, PR, and reporting.
• Experience with Content Management Systems (Drupal preferred, but not required).
• Experience with project management software such as Monday.com.
• Experience developing, implementing, and analyzing results of integrated marketing campaigns.
• Experience with multiple program delivery platforms (face-to-face, online, hybrid).
• Experience in creating and delivering presentations to various stakeholders.
• Experience in client management.

Skills

• Excellent writing and communication skills.
• Knowledge of web technology, social platforms, and current/future trends.
• Demonstrated problem-solving ability.
• Ability to work independently to meet deadlines in a fast-paced environment.
• Knowledge of marketing automation platforms (e.g., HubSpot).
• Understanding of website metrics and best practices.
• Knowledge of desktop publishing, Adobe Creative Suite, SEO, CMS, and CRM systems.
• Outstanding judgment and work ethic.
• Ability to work collaboratively and build consensus.
• Knowledge of lead nurturing and lead scoring processes.
• Strong verbal and written communication skills, including presentation skills.
• Good organizational and creative skills.
• Good analytical problem-solving skills.

Preferences

• Bachelor’s Degree in Marketing and Communications or related field.
• 5 years of related experience working in a marketing position.

Pay

Annual salary range: $49,187 - $58,000. This is an exempt (salaried) position under FLSA and is not eligible for overtime.

Schedule

Hybrid position with a flexible work schedule, requiring a minimum of two days in the office per week after the probationary period.